Lynda Branding Fundamentals Via Webcentara | 733088B6DCEF1DD25164C79123410BAE9A3F6CAD

Lynda Branding Fundamentals Via Webcentara

Name	Lynda - Branding Fundamentals [Via Webcentara]	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	675.2 MB
Total Files	26
Hash	733088B6DCEF1DD25164C79123410BAE9A3F6CAD

/03. Defining the Brand/
03_03-Deciding on what to brand.mp4	34.3 MB
03_05-Identifying the brand personality.mp4	32.7 MB
03_02-Creating brand drivers.mp4	32.2 MB
03_01-Identifying your core values and purpose.mp4	31.8 MB
03_04-Designing your brand architecture.mp4	28.7 MB
/06. Communicating the Brand Internally/
06_01-Identifying the internal channels.mp4	34.0 MB
06_03-Linking the brand to product and service design.mp4	27.8 MB
06_02-Creating the brand book.mp4	16.8 MB
/05. Expressing the Brand Identity/
05_01-Developing the brands name.mp4	33.2 MB
05_02-Creating the brands look and feel.mp4	29.9 MB
05_03-Creating the brandpromise touchpoints.mp4	22.2 MB
/07. Communicating the Brand Externally/
07_04-Creating branded spaces and environments.mp4	29.8 MB
07_02-Expressing the brand in digital and social channels.mp4	29.7 MB
07_01-Identifying the external channels.mp4	25.7 MB
07_03-Expressing the brand through packaging.mp4	21.5 MB
/04. Positioning the Brand/
04_03-Developing your brand promise The value proposition.mp4	28.5 MB
04_02-Understanding your customers beliefs.mp4	24.0 MB
04_01-Identifying your customers.mp4	21.8 MB
/02. Understanding Branding/
02_01-What is a brand.mp4	26.5 MB
02_03-Understanding the branding process.mp4	24.6 MB
02_02-Understanding why brands are important.mp4	15.3 MB
/09. Conclusion/
09_01-Next steps.mp4	25.5 MB
/08. Measuring Brand Performance and Value/
08_01-Understanding brand performance.mp4	25.2 MB
08_02-Managing brand equity.mp4	23.4 MB
/01. Introduction/
01_02-What you should know before watching this course.mp4	16.2 MB
01_01-Welcome.mp4	13.7 MB
Total files 26