Strategyzer Online Academy www imarketing courses | 5B82336B62EE349AA895C2257B9967A739067F7E

Strategyzer Online Academy www imarketing courses

Name	Strategyzer - Strategyzer Online Academy (www.imarketing.courses)	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	5.9 GB
Total Files	318
Hash	5B82336B62EE349AA895C2257B9967A739067F7E

/.../01-Intro to Testing/01-Intro/
01-Explore & Exploit.mp4	8.4 MB
02-Types of Innovation.mp4	50.5 MB
03-Why Business Models Fail.mp4	73.5 MB
04-Reduce Risk & Uncertainty.mp4	13.9 MB
/.../02-Testing Components/
01-The Big Pic.mp4	3.8 MB
02-Hypotheses.mp4	81.6 MB
03-Experiments.mp4	65.5 MB
03-Test Card.pdf	54.7 KB
04-Evidence.mp4	46.8 MB
05-Insights.mp4	18.3 MB
05-Learning Card.pdf	53.0 KB
06-Taking Action.mp4	15.3 MB
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/04-Learning/01-Evidence/
01-Learn from Experiments.mp4	56.2 MB
01-Learning Card.pdf	53.0 KB
02-Collect Evidence.mp4	41.6 MB
02-Interview Notes Template.pdf	95.7 KB
03-Synthesize Evidence.mp4	69.9 MB
04-Practice - Write an Observation.pdf	149.7 KB
05-Debrief - Write an Observation.pdf	160.1 KB
06-Your Turn - Run Experiments and Collect Evidence.pdf	98.0 KB
/04-Learning/02-Insights/
01-Generate Insights.mp4	101.4 MB
02-Practice - Learn from Evidence.pdf	1.0 MB
03-Debrief - Learn from Evidence.pdf	823.9 KB
04-Your Turn - Generate Insights.pdf	75.3 KB
/.../01-Intro to Testing/
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/02-Hypotheses/
01-Case Study - Lifetree Bank.mp4	16.1 MB
02-Extract Hypotheses.mp4	14.0 MB
03-Prioritize Hypotheses.mp4	16.0 MB
04-Refine Hypotheses.mp4	12.5 MB
05-Practice - Refine Hypotheses.pdf	47.2 KB
06-Debrief - Refine Hypotheses.pdf	134.2 KB
07a-Owlet Case Study.pdf	108.1 KB
07b-The Owlet Baby Monitor - Introduction Video.mp4	11.0 MB
08a-Practice - Extract Hypotheses.pdf	141.0 KB
08b-Business Model Canvas.pdf	63.8 KB
08b-Owlet Exercise Part 1.mp4	13.1 MB
08b-Value Proposition Canvas.pdf	49.8 KB
09-Debrief - Extract Hypotheses.mp4	9.2 MB
10-Your Turn - Extract, Prioritize & Refine Hypotheses.pdf	164.4 KB
/03-Experiments/
01-Test Card.mp4	17.6 MB
01-Test Card.pdf	54.7 KB
02-Choose Experiments.mp4	50.6 MB
03-Strength of Evidence.mp4	49.0 MB
04a-Types of Experiments.pdf	433.4 KB
04b-Experiments Library.pdf	701.4 KB
04b-Ground Rules For Interviewing.pdf	145.7 KB
04b-Interview Questions Cheat Sheet.pdf	281.9 KB
05-Design Good Experiments.mp4	53.7 MB
06-Choose the Right Metrics.mp4	14.5 MB
07-Set Success Criteria.mp4	15.2 MB
08-Mix of Experiments.mp4	47.1 MB
09a-Practice - Desirability Experiments.pdf	205.9 KB
09b-Owlet Part2 Experiments.mp4	16.9 MB
09b-Value Proposition Canvas.pdf	50.1 KB
10a-Owlet Part2 Experiments Debrief.mp4	21.8 MB
10b-Debrief - Desirability Experiments.mp4	12.3 MB
11a-Practice - Viability Experiments.pdf	231.0 KB
11b-Owlet Part3 Experiments Viability.mp4	6.1 MB
12a-Owlet Part3 Experiments Viability Debrief.mp4	12.3 MB
12b-Debrief - Viability Experiments.mp4	12.8 MB
13-Your Turn - Choose and Design an Experiment.pdf	190.8 KB
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/.../05-Take Action/
01-Four Types of Actions.mp4	42.8 MB
02-Take Action for Evidence That Supports Hypothesis.mp4	17.1 MB
03-Take Action for Evidence That Doesn't Support Hypothesis.mp4	52.4 MB
04-Take Action for Unclear Insights.mp4	50.7 MB
05-Take Action for New Insights.mp4	16.9 MB
06a-Practice - Pivot.pdf	163.8 KB
06b-Practice - Pivot.mp4	4.7 MB
07a-Owlet Pivot Debrief Case.mp4	22.6 MB
07b-Debrief - Pivot.mp4	11.8 MB
08-Your Turn - Take Action.pdf	211.7 KB
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/06-Manage/
01-Measure Progress.mp4	14.6 MB
02-Progress Board.mp4	19.0 MB
02-Progress Board.pdf	102.8 KB
03-The Innovation Project Scorecard.mp4	55.1 MB
03-The Innovation Project Scorecard.pdf	161.9 KB
04-Progress In Practice.mp4	68.5 MB
05a-Practice - Innovation Scorecard.pdf	148.5 KB
05b-Owlet Part6 Make Progress.mp4	9.3 MB
06-Debrief - Innovation Scorecard.mp4	57.7 MB
07-Your Turn - Manage Experiments & Track Progress.pdf	124.2 KB
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/07-Present/
01-Presentation Components.mp4	70.8 MB
02-Presentation Best Practices.mp4	18.6 MB
03-Presentation Template.key	756.3 KB
03-Presentation Template.mp4	108.5 MB
03-Presentation Template.pptx	122.1 KB
04-Owlet's Presentation.mp4	106.1 MB
05-Your Turn - Build a Presentation.pdf	87.1 KB
06-Toolkit.zip	1.9 MB
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/.../01-Intro to the Business Model Canvas/
00-70+ pages of Business Model Generation.pdf	5.8 MB
01-Introduction to the Business Model Canvas.mp4	17.6 MB
02-A First Illustration - How Nespresso Changed the Business Model for Coffee.mp4	53.5 MB
03-Why We Need a Shared Language for Business Models.mp4	18.2 MB
04-Business Model Canvas Ground Rules.mp4	39.2 MB
05a-Exercise - Sketch out Google’s Business Model.pdf	51.1 KB
05b-Business Model Canvas.pdf	63.8 KB
06-Google's Business Model Sketched Out.mp4	48.0 MB
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/.../02-The 9 Building Blocks of the Business Model Canvas/
01-Customer Segments.mp4	72.5 MB
02-Value Propositions.mp4	39.5 MB
03-Channels.mp4	5.0 MB
04-Customer Relationships.mp4	7.5 MB
05-Revenue Streams.mp4	70.9 MB
06-Key Resources.mp4	11.5 MB
07-Key Activities.mp4	14.9 MB
08-Key Partnerships.mp4	13.2 MB
09-Cost Structure.mp4	38.4 MB
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/.../03-Getting Started with Your own Canvas/
01-Clearer Business Models With Best Practices.mp4	16.8 MB
02-The Business Model Canvas as a Theater.mp4	32.8 MB
03-Exercise - Sketch a Business Model.pdf	47.2 KB
03-The Business Model Canvas.pdf	63.8 KB
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/.../04-Business Model & Value Proposition Canvas Fit/
01-Introduction to the Value Proposition Canvas.mp4	85.8 MB
01-Value Proposition Canvas.pdf	49.8 KB
02-Create Value for Your Customer and Your Business.mp4	49.8 MB
03-Back and Forth between Business Model and Value Proposition.mp4	47.7 MB
04-Multiple Fits.mp4	9.4 MB
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/.../05-Business Model Environment/
01-The Business Model Environment.mp4	38.9 MB
02-Business Model Canvas.pdf	63.8 KB
02-Business Model Design Space Card Deck.pdf	1.0 MB
02-Exercise - Scanning your Environment with the Space Cards.pdf	52.5 KB
03-Where To Start.pdf	76.6 KB
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/.../06-Blue Ocean Strategies & Doing More with Less/
01-Let's Disrupt Sony's Business Model for Playstation 2.mp4	44.3 MB
02-Discover the Four Actions Framework.mp4	21.6 MB
03-Exercise - Apply the Four Actions Framework to the Nintendo Wii.pdf	59.2 KB
04a-How the Nintendo Wii Disrupted the Game Console Industry.mp4	35.8 MB
04b-How the Nintendo Wii Disrupted the Game Console Industry.mp4	27.8 MB
05-How CitizenM Created a Superior Hotel Experience with Less Resources.mp4	53.9 MB
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/.../07-Differentiation & Competition/
01-Technology and Product Innovation Matters But it's Not Enough Anymore.mp4	8.9 MB
02-The Four Levels of Competing on Business Models.mp4	69.0 MB
03-Exercise - Assess the Competition Level of Different Companies.pdf	64.2 KB
04-Exercise Debrief.pdf	53.6 KB
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/.../08-7 Questions to Assess Your Business Model Design/
00-7 Questions to Assess Your Business Model Design.pdf	97.0 KB
01-Does Your Business Model Have Switching Costs.mp4	4.3 MB
02-Do You Have Recurring Revenues.mp4	3.8 MB
03-Do You Earn Before You Spend.mp4	5.6 MB
04-Is Your Cost Structure Conventional or Disruptive.mp4	7.5 MB
05-Do You Get Others to Work for You for Free.mp4	3.9 MB
06-How Scalable is Your Business Model.mp4	3.3 MB
07-Does Your Business Model Protect You from Competition.mp4	6.0 MB
08-Exercise - Find Examples to Illustrate each of the Seven Questions.pdf	48.8 KB
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/.../09-Playing with Numbers/
01-How to Prototype Business Models with Numbers.mp4	51.4 MB
02-How Nike Substantially Improved the Numbers of their Running Shoe Business.mp4	15.9 MB
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/.../10-The Business Model Design & Innovation Process/
01-Introduction to Design and Prototyping.mp4	54.1 MB
02-Learn from the Marshmallow Challenge.mp4	78.0 MB
03-Prototype Three Business Models in Six Minutes.pdf	52.3 KB
04-Debrief - What the Bicycle Exercise Teaches Us.mp4	7.8 MB
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/.../11-Prototyping Business Models/
01-From Idea to Implementation.mp4	4.4 MB
02-Why Improving and Inventing Business Models aren't the same thing.mp4	47.1 MB
03-Use Trigger Questions to Generate Ideas for Alternative Business Models.mp4	11.2 MB
04-Quickly Make Ideas Tangible with Napkin Sketches.mp4	17.6 MB
05-Use Prototyping Constraints to Explore New Business Models.mp4	15.1 MB
06-Constraint Card 1 - Nespresso's Recurring Revenues.pdf	89.8 KB
06-Constraint Card 2 - The iPhone's Platform Advantage.pdf	122.8 KB
06-Constraint Card 3 - The Venture Capital Fund.pdf	104.7 KB
06-Constraint Card 4 - Redhat Linux.pdf	94.5 KB
06-Constraint Card 5 - Tupperware.pdf	99.7 KB
06-Exercise - Apply Constrained Prototyping to your Business Model.pdf	64.3 KB
07-An Example of a Three-Day Workshop Structure.mp4	51.0 MB
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/.../12-Why Business Models Fail & How to Avoid It/
01-Why Business Models Fail.mp4	73.5 MB
02-Introduction to Customer Development.mp4	60.2 MB
03-Increase Validation Spending with Confidence and Certainty.mp4	7.0 MB
04-Why Cycle Times Matter.mp4	5.2 MB
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/.../13-Putting it All Together/
01-From Idea to Hypotheses, Tests and Insights.mp4	3.8 MB
02-Testing Library.pdf	1.2 MB
03-How Could You Test Customer Interest If You Were to Build an iPad App.pdf	59.7 KB
04-How We Tested the Interest in Our iPad App Before Spending Money.mp4	8.2 MB
05-Case Study.mp4	106.1 MB
05-Resource.pdf	41.9 KB
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/.../01-Intro to the Value Proposition Canvas & Jobs-To-Be-Done/
01-Introduction to the Value Proposition Canvas.mp4	78.7 MB
01-The Value Proposition Canvas.pdf	49.8 KB
02-Customer Jobs-To-Be-Done.mp4	73.8 MB
03-Exercise - Jobs-To-Be-Done in Air Travel.pdf	49.1 KB
04-Job Types.mp4	12.3 MB
05-Unbundling Customer Profiles.mp4	13.5 MB
06-Customer Jobs Trigger Questions.pdf	63.2 KB
06-Customer Profile.pdf	46.1 KB
06-Exercise - Map Your Customer’s Jobs.pdf	46.0 KB
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/.../02-Customer Pains & Customer Gains/
01-Customer Pains.mp4	17.0 MB
02-Customer Gains.mp4	16.5 MB
03-Case Study - Tesla.mp4	175.3 MB
04-Best Practices - Customer Profile.mp4	206.2 MB
05-Customer Gains Trigger Questions.pdf	60.9 KB
05-Customer Pains Trigger Questions.pdf	61.0 KB
05-Exercise - Map Out your Customer’s Pains and Gains.pdf	43.6 KB
06-Identify High-Value Jobs.mp4	8.3 MB
07-Exercise - Identify High-Value Jobs.pdf	36.1 KB
07-High Value Jobs Worksheet.pdf	73.2 KB
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/.../03-Customer Insights/
01-Six Techniques to Gain Customer Insights.mp4	91.2 MB
02-Exercise - Create Six Interview Questions.pdf	43.0 KB
03-Ground Rules for Interviewing.pdf	145.7 KB
03-The Journalist.mp4	67.9 MB
04-Interview Observer Scorecard.pdf	303.7 KB
04-Review your Exercise.pdf	45.5 KB
05-The Data Detective.mp4	14.4 MB
06-Identifying Patterns in Customer Research.mp4	4.9 MB
07-The Risk of Outsourcing Customer Research.mp4	9.4 MB
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/.../04-Value Map/
01-Products and Services.mp4	46.7 MB
02-Pain Relievers and Gain Creators.mp4	65.7 MB
03-Case Study -- Tesla.mp4	119.9 MB
04-Best Practices - Value Map.mp4	100.3 MB
05-Exercise - Complete your Value Map.pdf	56.9 KB
05-Gain Creators Trigger Questions.pdf	64.0 KB
05-Pain Relievers Trigger Questions.pdf	62.6 KB
05-Value Map.pdf	46.1 KB
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/.../05-Fit Between your Customer Profile & Value Map/
01-Observe, Understand, Design.mp4	46.1 MB
02-Value Proposition Canvas Fit.mp4	89.0 MB
03-Exercise - Map the Fit between your Value Map & your Customer Profile.pdf	52.8 KB
04-Same Customer, Different Contexts.mp4	5.1 MB
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/.../06-Business Model & Value Proposition Canvas Fit/
01-The Business Model Canvas.pdf	63.8 KB
01-What’s a Business Model.mp4	17.6 MB
02-Create Value for Your Customer and Your Business.mp4	45.9 MB
03-Back and Forth between Business Model and Value Proposition.mp4	24.8 MB
04-Multiple Fits.mp4	9.4 MB
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/.../07-Value & Differentiation/
01-Key Value Drivers.mp4	44.0 MB
02-10 Characteristics of Great Value Propositions.mp4	16.1 MB
03-10 Questions To Assess Your Value Proposition.pdf	51.4 KB
03-Exercise - Assess your Value Proposition.pdf	40.3 KB
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/.../08-Compare your Value Propositions with Competitors/
01-Comparing Your Value Proposition with Competitors.mp4	11.0 MB
02-Exercise - Compare your Value Proposition with Competitors.pdf	64.2 KB
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/.../09-Introduction to Design Thinking/
01-Design Attitude.mp4	84.9 MB
02-Case Study - SunEdison.mp4	375.5 MB
03-Exercise - Design Thinking.pdf	59.4 KB
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/.../10-Prototyping Value Propositions/
01-10 Prototyping Principles.pdf	2.7 MB
02-Six Ways To Innovate From Customer Jobs.mp4	16.9 MB
03-6 Ways to Innovate from the Customer Profile.pdf	88.0 KB
03-Exercise - Six Ways to Innovate from your Customer Jobs.pdf	42.3 KB
04-Exercise - Brainstorm Alternatives to Improve the Fit of Value Proposition Canvas.pdf	57.3 KB
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/.../11-Running a VPC Workshop/
01-Facilitation Ground Rules.mp4	83.6 MB
02-The End is the Beginning - Starting Validation.mp4	5.7 MB
03-People, Materials, and Room Set-up.mp4	15.4 MB
04-Defining the Objectives and Design Constraints.mp4	17.1 MB
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/.../12-Introduction to Testing/
01-How to Reduce Risk & Uncertainty.mp4	9.3 MB
02-Technology Risk vs. Market Risk.mp4	75.6 MB
03-Validating your Customer Profile and Value Maps.mp4	19.2 MB
04-Finding Your Earlyvangelists.mp4	7.9 MB
05-Overview of the Testing Process.pdf	119.2 KB
06-Defining Critical Business Hypotheses.mp4	43.8 MB
07-Exercise - Extract your Critical Hypotheses.pdf	56.4 KB
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/.../13-Designing a Value Proposition Test/
01-From Hypothesis to Market Experiment.mp4	87.3 MB
02-Build, Measure, Learn.pdf	593.7 KB
02-Don't Build When You Build-Measure-Learn.pdf	73.5 KB
03-Experiment Library.mp4	125.9 MB
04-Validate Your Ideas with the Test Card.mp4	31.4 MB
05-Exercise - Design your Experiments with the Test Card.pdf	59.0 KB
05-Test Card.pdf	54.7 KB
06-Capture Customer Insights and Actions with the Learning Card.mp4	18.4 MB
07-Get Out of the Building.pdf	73.8 KB
07-Learning Card.pdf	53.3 KB
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/01-Mastering Business Testing/
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/02-Mastering Business Models/
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/03-Mastering Value Propositions/
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Total files 318