Building Marketing Technology Stack AM | A4A8A9C4AA937284E52CE66623A7BA18053D1B11

Building Marketing Technology Stack AM

Name	Building Marketing Technology Stack {AM}	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	2.0 GB
Total Files	30
Hash	A4A8A9C4AA937284E52CE66623A7BA18053D1B11

/
AM.Torrents.nfo	4.9 KB
/0 Introduction/
437279_00_02 - What you should know before watching this course.mp4	12.7 MB
437279_00_01 - Welcome.mp4	27.9 MB
/1 Understanding the Components of Digital Marketing/
437279_01_01 - A brief history of digital marketing.mp4	24.3 MB
437279_01_04 - Understanding the marketing data being generated.mp4	27.6 MB
437279_01_02 - An overview of digital marketing technologies.mp4	30.1 MB
437279_01_03 - Putting the stack into action with governance.mp4	35.5 MB
/2 Reacjing Customers with the Digital Advertising Layer/
437279_02_05 - Being present with content marketing.mp4	25.5 MB
437279_02_01 - Marketing with search engines.mp4	25.8 MB
437279_02_03 - Leveraging social media.mp4	26.7 MB
437279_02_02 - Using display advertising.mp4	37.0 MB
437279_02_04 - Reaching consumers with email & marketing automation.mp4	39.8 MB
/7 Conclusion/
437279_07_01 - Tying it all together and taking the next steps.mp4	30.3 MB
/5 Leveraging the Back-Office Layer/
437279_05_02 - Running and operating the business with technology.mp4	53.5 MB
437279_05_04 - Preparing and storing all this data.mp4	115.2 MB
437279_05_03 - Leveraging a data management platform (DMP).mp4	120.5 MB
437279_05_01 - Keeping on top of customer relationship management (CRM).mp4	122.7 MB
/6 Communicating & Optimizing in the Analysis Layer/
437279_06_01 - The importance of communicating and activating marketing data.mp4	54.4 MB
437279_06_02 - Communicating data through dashboarding and data visualization.mp4	72.5 MB
437279_06_04 - Learning and predicting with data exploration and modeling.mp4	103.9 MB
437279_06_03 - Attributing value to marketing channels and campaigns.mp4	105.0 MB
/4 Measuring the Digital Landscape in the Clickstream Layer/
437279_04_03 - Targeting and personalizing the digital experience.mp4	75.5 MB
437279_04_04 - Leveraging user experience and voice of the customer tools.mp4	82.5 MB
437279_04_02 - Testing for conversion rate optimization.mp4	91.9 MB
437279_04_05 - Organizing it all with tag management.mp4	101.0 MB
437279_04_01 - Tracking it all with web analytics.mp4	115.9 MB
/3 Providing the Digital Experience/
437279_03_02 - Building on a content management system (CMS).mp4	79.7 MB
437279_03_03 - Selling online with ecommerce.mp4	102.5 MB
437279_03_04 - Going mobile.mp4	103.4 MB
437279_03_01 - Creating your digital presence.mp4	116.5 MB
Total files 30