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/1. Chapter 1/
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1. PROMO - copywriting secrets from the master.mp4
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9.0 MB
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1. PROMO - copywriting secrets from the master.srt
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5.2 KB
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1. PROMO - copywriting secrets from the master.vtt
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5.2 KB
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/10. Marketing's best kept secret/
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1. What are White Papers (the most powerful way to generate B2B sales).mp4
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6.4 MB
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1. What are White Papers (the most powerful way to generate B2B sales).srt
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3.9 KB
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1. What are White Papers (the most powerful way to generate B2B sales).vtt
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3.9 KB
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1.1 PRINTABLE HANDOUT White Papers What Are They.pdf
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469.6 KB
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2. Sales lead generation - the lowdown.mp4
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8.0 MB
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2. Sales lead generation - the lowdown.srt
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5.7 KB
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2. Sales lead generation - the lowdown.vtt
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5.7 KB
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2.1 PRINTABLE HANDOUT White Papers Sales Lead Generation.pdf
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175.0 KB
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3. What do White Papers look like.mp4
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4.4 MB
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3. What do White Papers look like.srt
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2.9 KB
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3. What do White Papers look like.vtt
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2.9 KB
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3.1 SILENT EDGE WHITE PAPER.pdf
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1.2 MB
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3.2 WHITE PAPER Solicitors.pdf
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383.2 KB
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3.3 Management Briefing Breweries Ashx.pdf
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158.1 KB
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3.4 PRINTABLE HANDOUT What Do They Look Like.pdf
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176.8 KB
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3.5 White Paper Shipping Draft.pdf
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525.3 KB
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3.6 White Paper Qlikview Final.pdf
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240.5 KB
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/11. Samples and useful links/
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1. 30 finished examples.mp4
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2.0 MB
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1. 30 finished examples.srt
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1.3 KB
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1. 30 finished examples.vtt
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1.1 KB
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1.1 Samples OK.pdf.pdf
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322.5 KB
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/2. FREE TASTER/
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1. FREE TASTER.mp4
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16.4 MB
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1. FREE TASTER.srt
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7.6 KB
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1. FREE TASTER.vtt
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7.6 KB
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/3. Welcome - how to gain the most from this course/
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1. Welcome - and how to get the most out of this course.mp4
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4.0 MB
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1. Welcome - and how to get the most out of this course.srt
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4.6 KB
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1. Welcome - and how to get the most out of this course.vtt
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4.6 KB
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1.1 How To Get The Most Out.pdf
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404.7 KB
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2. Connect With The Community.html
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0.7 KB
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/4. Sales copy 'quick snacks'/
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1. Warren Buffet's copywriting secret.mp4
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6.1 MB
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1. Warren Buffet's copywriting secret.srt
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6.5 KB
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1. Warren Buffet's copywriting secret.vtt
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6.5 KB
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1.1 Warren Buffet Secret.pdf
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399.7 KB
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2. The role of emotion - even in the B2B environment.mp4
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9.4 MB
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2. The role of emotion - even in the B2B environment.srt
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8.9 KB
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2. The role of emotion - even in the B2B environment.vtt
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8.9 KB
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2.1 Role Of EMOTION.pdf
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182.5 KB
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3. What every brat knows - and copywriters forget (needs wants emotion).mp4
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16.6 MB
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3. What every brat knows - and copywriters forget (needs wants emotion).srt
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7.6 KB
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3. What every brat knows - and copywriters forget (needs wants emotion).vtt
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7.6 KB
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3.1 Needs V Wants.pdf
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502.8 KB
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4. Another real-life example - another switcheroo.mp4
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4.1 MB
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4. Another real-life example - another switcheroo.srt
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4.0 KB
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4. Another real-life example - another switcheroo.vtt
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4.0 KB
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4.1 Another Switcheroo.pdf
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125.8 KB
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5. Create a persona, or avatar, for consistent, targeted tone of voice.mp4
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3.4 MB
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5. Create a persona, or avatar, for consistent, targeted tone of voice.srt
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3.2 KB
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5. Create a persona, or avatar, for consistent, targeted tone of voice.vtt
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3.2 KB
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5.1 PERSONA.pdf
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191.8 KB
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6. Headlines. Eleven ways to create great headlines - fast.mp4
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9.6 MB
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6. Headlines. Eleven ways to create great headlines - fast.srt
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13.8 KB
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6. Headlines. Eleven ways to create great headlines - fast.vtt
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13.8 KB
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6.1 PRINTABLE HANDOUT Headlines.pdf
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573.0 KB
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7. Call to action.mp4
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7.6 MB
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7. Call to action.srt
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9.2 KB
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7. Call to action.vtt
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9.2 KB
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7.1 PRINTABLE HANDOUT Call To Action.pdf
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525.0 KB
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8. Glossary.pdf
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307.7 KB
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8.1 Glossary.pdf
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307.7 KB
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/5. Features, benefits and advantages - the bit everyone gets wrong/
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1. Features, benefits and advantages.mp4
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16.3 MB
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1. Features, benefits and advantages.srt
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9.8 KB
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1. Features, benefits and advantages.vtt
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9.9 KB
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1.1 PRINTABLE HANDOUT Features , Benefits , Advantages.pdf
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132.2 KB
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/6. The most powerful way to structure your sales copy/
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1. meet AIDA (and really get to know her).mp4
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14.4 MB
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1. meet AIDA (and really get to know her).srt
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8.3 KB
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1. meet AIDA (and really get to know her).vtt
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8.3 KB
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1.1 PRINTABLE HANDOUT Meet AIDA.pdf
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144.3 KB
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2. B2C sales copywriting, AIDA in real-life.mp4
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8.3 MB
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2. B2C sales copywriting, AIDA in real-life.srt
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6.1 KB
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2. B2C sales copywriting, AIDA in real-life.vtt
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6.1 KB
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2.1 PRINTABLE HANDOUT AIDA B2C Advert.pdf
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516.0 KB
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3. Business to Business B2B sales copywriting, with samples.mp4
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13.4 MB
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3. Business to Business B2B sales copywriting, with samples.srt
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12.0 KB
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3. Business to Business B2B sales copywriting, with samples.vtt
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12.0 KB
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3.1 PRINTABLE HANDOUT AIDA B2B Two Samples.pdf
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288.7 KB
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4. EXERCISE - your chance to try AIDA, writing e-Shot copy..mp4
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3.9 MB
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4. EXERCISE - your chance to try AIDA, writing e-Shot copy..srt
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4.0 KB
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4. EXERCISE - your chance to try AIDA, writing e-Shot copy..vtt
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4.0 KB
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4.1 EXERCISE Course Description.pdf
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116.6 KB
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4.2 PRINTABLE HANDOUT Your E Shot Exercise.pdf
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164.4 KB
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5. My version - using AIDA.mp4
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6.3 MB
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5. My version - using AIDA.srt
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5.9 KB
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5. My version - using AIDA.vtt
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5.9 KB
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5.1 PRINTABLE HANDOUT Exercise, My Version.pdf
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116.9 KB
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6. Dressing AIDA.mp4
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5.3 MB
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6. Dressing AIDA.srt
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5.3 KB
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6. Dressing AIDA.vtt
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5.3 KB
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6.1 PRINTABLE HANDOUT RECAP, Dressing AIDA.pdf
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94.8 KB
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/7. Copywriting - how to write a Press Release and get published/
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1. Anatomy of a Press Release.mp4
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12.8 MB
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1. Anatomy of a Press Release.srt
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13.9 KB
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1. Anatomy of a Press Release.vtt
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13.9 KB
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1.1 QUICK CHECKLIST.pdf
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32.9 KB
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1.2 PRINTABLE HANDOUT Anatomy Of Press Release.pdf
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460.6 KB
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10. Nine copywriting tips to schmooze the media.mp4
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23.2 MB
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10. Nine copywriting tips to schmooze the media.srt
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13.8 KB
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10. Nine copywriting tips to schmooze the media.vtt
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13.8 KB
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10.1 NOTES Schmoozing II.pdf
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760.4 KB
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2. PseudoPress Releases.mp4
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6.3 MB
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2. PseudoPress Releases.srt
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5.5 KB
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2. PseudoPress Releases.vtt
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5.5 KB
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2.1 PRINTABLE HANDOUT Pseudo Press Releases.pdf
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158.0 KB
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3. Understanding keywords - the essentials.mp4
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50.1 MB
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3. Understanding keywords - the essentials.srt
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8.8 KB
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3. Understanding keywords - the essentials.vtt
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7.7 KB
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3.1 HANDOUT - understanding keywords.pdf.pdf
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543.1 KB
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4. How to get into Google's Keyword Planner.html
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1.3 KB
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5. Using Google's Keyword Planner - over my shoulder.mp4
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8.6 MB
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5. Using Google's Keyword Planner - over my shoulder.srt
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4.2 KB
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5. Using Google's Keyword Planner - over my shoulder.vtt
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3.7 KB
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5.1 HANDOUT Google Keyword Planner, over my shoulder.pdf.pdf
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488.4 KB
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6. News wires.mp4
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2.3 MB
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6. News wires.srt
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3.4 KB
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6. News wires.vtt
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3.4 KB
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6.1 PRINTABLE HANDOUT News Wires.pdf
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323.0 KB
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7. How to find out what magazinestrade portals are going to publish in the future.mp4
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12.3 MB
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7. How to find out what magazinestrade portals are going to publish in the future.srt
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8.4 KB
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7. How to find out what magazinestrade portals are going to publish in the future.vtt
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8.4 KB
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7.1 PRINTABLE HANDOUT Forward Features.pdf
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567.5 KB
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8. How to find bloggers and journalists in your field of interest.mp4
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12.4 MB
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8. How to find bloggers and journalists in your field of interest.srt
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8.6 KB
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8. How to find bloggers and journalists in your field of interest.vtt
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8.6 KB
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8.1 PRINTABLE HANDOUT Finding Journalists Bloggers.pdf
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587.0 KB
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9. Punch above your weight - with a 'Press Room'.mp4
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7.2 MB
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9. Punch above your weight - with a 'Press Room'.srt
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4.4 KB
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9. Punch above your weight - with a 'Press Room'.vtt
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4.4 KB
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9.1 NOTES NEWS ROOM.pdf
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321.6 KB
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/8. Case studies; everything you need to know/
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1. How to maximise the IMPACT of a case study - look-and-feel.mp4
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16.3 MB
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1. How to maximise the IMPACT of a case study - look-and-feel.srt
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9.3 KB
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1. How to maximise the IMPACT of a case study - look-and-feel.vtt
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9.3 KB
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1.1 PRINTABLE HANDOUT Case Studies Maximise.pdf
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591.6 KB
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2. How to STRUCTURE a case study the EASY way.mp4
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7.5 MB
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2. How to STRUCTURE a case study the EASY way.srt
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7.0 KB
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2. How to STRUCTURE a case study the EASY way.vtt
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7.0 KB
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2.1 PRTINTABLE HANDOUT Case Study Structure.pdf
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506.1 KB
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3. The practicalities of making a case study work.mp4
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6.2 MB
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3. The practicalities of making a case study work.srt
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7.3 KB
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3. The practicalities of making a case study work.vtt
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7.3 KB
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3.1 PRINTABLE HANDOUT Practicalities Of Case Studies.pdf
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133.0 KB
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/9. Writing for video/
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1. What's it all about.mp4
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7.9 MB
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1. What's it all about.srt
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4.8 KB
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1. What's it all about.vtt
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4.8 KB
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1.1 HANDOUT Free And Low Cost Video Resources.pdf
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544.2 KB
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1.2 PRINTABLE HANDOUT Writing For Video.pdf
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411.5 KB
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2. Writing the script.mp4
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9.9 MB
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2. Writing the script.srt
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13.9 KB
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2. Writing the script.vtt
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13.9 KB
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2.1 PRINTABLE HANDOUT Writing For Video.pdf
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411.5 KB
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3. Your own FREE Autocue and how to use it.mp4
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12.1 MB
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3. Your own FREE Autocue and how to use it.srt
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5.7 KB
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3. Your own FREE Autocue and how to use it.vtt
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5.7 KB
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3.1 PRINTABLE HANDOUT Using Autocue.pdf
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855.7 KB
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/
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[CourseClub.NET].url
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0.1 KB
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[FCS Forum].url
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0.1 KB
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[FreeCourseSite.com].url
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0.1 KB
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Total files 157
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