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Download Google Analytics Essential Training

Google Analytics Essential Training

Name

Google Analytics Essential Training

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Total Size

763.2 MB

Total Files

71

Hash

B0FA87F8452A138A2BB006D095FE29CD53942FB3

/2. What does Analytics Measure/

2.4 Understanding trends and context.mov

58.7 MB

2.1 Defining goals and conversions Why do you have a website.mov

53.1 MB

2.3 Introducing segments.mov

28.9 MB

2.2 Understanding data Averages, segments, trends and content.mov

10.1 MB

/9. Advertising Reports/

9.8 Keyword positions.mov

42.5 MB

9.2 Identifiying campaigns and segmentation options.mov

8.1 MB

9.4 Fine-tuning your match type with the Matched Search Queries report.mov

5.1 MB

9.1 Linking an AdWords account to Google Analytics.mov

3.7 MB

9.6 Using the Destination URL report to identify landing pages.mov

2.3 MB

9.7 Identifying the best placement options for ads.mov

2.2 MB

9.5 Optimizing traffic by time of day.mov

2.0 MB

9.3 Using keyword reports.mov

1.9 MB

/0. Introduction/

0.2 How to get the most from this course.mov

29.9 MB

0.1 Welcome.mov

11.9 MB

0.3 What's new in this update.mov

3.4 MB

/1. What Is Web Analytics/

1.1 The pitfalls of hit counting and turning data into information.mov

29.1 MB

1.2 Web analytics A tool and a process.mov

20.6 MB

/3. Google Analytics Fundamentals/

3.1 How does Google Analytics work.mov

25.2 MB

3.3 Installing tracking code on a site.mov

12.7 MB

3.2 Setting up an account.mov

4.3 MB

/12. Conversions/

12.4 Identifying value through E-commerce reports.mov

17.8 MB

12.2 Configuring goals.mov

14.3 MB

12.3 Understanding funnel visualization.mov

13.0 MB

12.5 Using goal flow to find detailed insights.mov

8.4 MB

12.1 Understanding the Goal reports.mov

7.7 MB

/5. Detailed Reports/

5.2 Navigating data with site usage, goals and e-commerce metrics.mov

16.1 MB

5.3 Sorting data with inline and advanced filters.mov

14.0 MB

5.1 Viewing data in different formats.mov

10.2 MB

/10. Traffic Source Reports/

10.6 Introducing campaign tracking.mov

15.1 MB

10.8 Tracking offline campaigns.mov

11.6 MB

10.5 Viewing search engine reports.mov

8.8 MB

10.4 Identifying uesrs who were referred to your site.mov

7.1 MB

10.1 Understanding where site visitors come from.mov

6.4 MB

10.9 Finding data in a Campaign report.mov

6.2 MB

10.7 Planning, creating and logging a tracking strategy.mov

3.4 MB

10.3 Identifying direct traffic.mov

2.7 MB

10.2 Analyizing the All traffic Sources report.mov

2.4 MB

/13. The Home Tab/

13.2 Using intelligence alerts to flag important events.mov

14.1 MB

13.1 Real-time data for time-sensitive analysis.mov

8.9 MB

13.3 Creating custom intelligence alerts.mov

8.1 MB

13.4 Creating and customizing dashboards.mov

7.9 MB

/14. Conclusion/

14.1 Goodbye.mov

13.7 MB

/4. Google Analytics Report Fundamentals/

4.3 Selecting and comparing date ranges.mov

12.6 MB

4.1 Understanding accounts and profile administration.mov

10.4 MB

4.2 Navigating the reports and the Data Over Time chart.mov

8.8 MB

4.5 Using the help tools.mov

6.1 MB

4.4 Using annotations to make notes in data.mov

3.3 MB

/8. Visitor Reports/

8.9 Using flow visualization to see common paths.mov

11.5 MB

8.2 Analyzing location data.mov

8.3 MB

8.5 Understanding visitor loyalty vs recency.mov

6.9 MB

8.7 Sorting data by vrowser capabilities.mov

6.0 MB

8.8 Analyizing data from mobile browsers.mov

4.0 MB

8.4 Differentiating new users from returning users.mov

3.0 MB

8.6 Comparing data according to visits, visitors, and page views.mov

2.9 MB

8.3 Using language identification to segment users.mov

2.6 MB

8.1 Understanding who is visiting a site.mov

2.5 MB

/11. Content Reports/

11.9 Configuring Site Search.mov

10.2 MB

11.6 Understanding the Site Search and Usage report.mov

8.9 MB

11.8 Using the Site Search Pages report to understand how users search.mov

8.3 MB

11.5 Identifying slow-performning pages with the Site Speed report.mov

7.9 MB

11.2 Sorting top content according to page title.mov

7.0 MB

11.4 Measuring the importance of top landing and top exit pages.mov

6.4 MB

11.7 Analyzing the Search Terms and Search Term Refinement reports.mov

6.1 MB

11.3 Understanding when to use content drilldown.mov

5.0 MB

11.1 Analyzing top content by metrics and the navigation summary.mov

4.8 MB

/7. Sharing Options/

7.1 Why share data.mov

9.1 MB

7.2 Managing user accounts and profiles.mov

5.8 MB

7.3 Emailing reports.mov

3.8 MB

/6. Intro to Segmentation/

6.2 Slicing data with dimensions.mov

8.9 MB

6.1 Understanding the importance of segmentation in data analysis.mov

8.7 MB

/

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Total files 71


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