Google Analytics Essential Training by Lynda | 5F7B511B8DAC0F940187E918E1BFA03DDBE4C3CA

Google Analytics Essential Training by Lynda

Name	Google Analytics Essential Training by Lynda	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	772.3 MB
Total Files	139
Hash	5F7B511B8DAC0F940187E918E1BFA03DDBE4C3CA

/0. Introduction/
0.1 Welcome.mov	11.9 MB
0.2 How to get the most from this course.mov	29.9 MB
0.3 What's new in this update.mov	3.4 MB
/1. What Is Web Analytics/
1.1 The pitfalls of hit counting and turning data into information.mov	29.1 MB
1.2 Web analytics A tool and a process.mov	20.6 MB
/10. Traffic Source Reports/
10.1 Understanding where site visitors come from.mov	6.4 MB
10.2 Analyizing the All traffic Sources report.mov	2.4 MB
10.3 Identifying direct traffic.mov	2.7 MB
10.4 Identifying uesrs who were referred to your site.mov	7.1 MB
10.5 Viewing search engine reports.mov	8.8 MB
10.6 Introducing campaign tracking.mov	15.1 MB
10.7 Planning, creating and logging a tracking strategy.mov	3.4 MB
10.8 Tracking offline campaigns.mov	11.6 MB
10.9 Finding data in a Campaign report.mov	6.2 MB
/11. Content Reports/
11.1 Analyzing top content by metrics and the navigation summary.mov	4.8 MB
11.2 Sorting top content according to page title.mov	7.0 MB
11.3 Understanding when to use content drilldown.mov	5.0 MB
11.4 Measuring the importance of top landing and top exit pages.mov	6.4 MB
11.5 Identifying slow-performning pages with the Site Speed report.mov	7.9 MB
11.6 Understanding the Site Search and Usage report.mov	8.9 MB
11.7 Analyzing the Search Terms and Search Term Refinement reports.mov	6.1 MB
11.8 Using the Site Search Pages report to understand how users search.mov	8.3 MB
11.9 Configuring Site Search.mov	10.2 MB
/12. Conversions/
12.1 Understanding the Goal reports.mov	7.7 MB
12.2 Configuring goals.mov	14.3 MB
12.3 Understanding funnel visualization.mov	13.0 MB
12.4 Identifying value through E-commerce reports.mov	17.8 MB
12.5 Using goal flow to find detailed insights.mov	8.4 MB
/13. The Home Tab/
13.1 Real-time data for time-sensitive analysis.mov	8.9 MB
13.2 Using intelligence alerts to flag important events.mov	14.1 MB
13.3 Creating custom intelligence alerts.mov	8.1 MB
13.4 Creating and customizing dashboards.mov	7.9 MB
/14. Conclusion/
14.1 Goodbye.mov	13.7 MB
/2. What does Analytics Measure/
2.1 Defining goals and conversions Why do you have a website.mov	53.1 MB
2.2 Understanding data Averages, segments, trends and content.mov	10.1 MB
2.3 Introducing segments.mov	28.9 MB
2.4 Understanding trends and context.mov	58.7 MB
/3. Google Analytics Fundamentals/
3.1 How does Google Analytics work.mov	25.2 MB
3.2 Setting up an account.mov	4.3 MB
3.3 Installing tracking code on a site.mov	12.7 MB
/4. Google Analytics Report Fundamentals/
4.1 Understanding accounts and profile administration.mov	10.4 MB
4.2 Navigating the reports and the Data Over Time chart.mov	8.8 MB
4.3 Selecting and comparing date ranges.mov	12.6 MB
4.4 Using annotations to make notes in data.mov	3.3 MB
4.5 Using the help tools.mov	6.1 MB
/5. Detailed Reports/
5.1 Viewing data in different formats.mov	10.2 MB
5.2 Navigating data with site usage, goals and e-commerce metrics.mov	16.1 MB
5.3 Sorting data with inline and advanced filters.mov	14.0 MB
/6. Intro to Segmentation/
6.1 Understanding the importance of segmentation in data analysis.mov	8.7 MB
6.2 Slicing data with dimensions.mov	8.9 MB
/7. Sharing Options/
7.1 Why share data.mov	9.1 MB
7.2 Managing user accounts and profiles.mov	5.8 MB
7.3 Emailing reports.mov	3.8 MB
/8. Visitor Reports/
8.1 Understanding who is visiting a site.mov	2.5 MB
8.2 Analyzing location data.mov	8.3 MB
8.3 Using language identification to segment users.mov	2.6 MB
8.4 Differentiating new users from returning users.mov	3.0 MB
8.5 Understanding visitor loyalty vs recency.mov	6.9 MB
8.6 Comparing data according to visits, visitors, and page views.mov	2.9 MB
8.7 Sorting data by vrowser capabilities.mov	6.0 MB
8.8 Analyizing data from mobile browsers.mov	4.0 MB
8.9 Using flow visualization to see common paths.mov	11.5 MB
/9. Advertising Reports/
9.1 Linking an AdWords account to Google Analytics.mov	3.7 MB
9.2 Identifiying campaigns and segmentation options.mov	8.1 MB
9.3 Using keyword reports.mov	1.9 MB
9.4 Fine-tuning your match type with the Matched Search Queries report.mov	5.1 MB
9.5 Optimizing traffic by time of day.mov	2.0 MB
9.6 Using the Destination URL report to identify landing pages.mov	2.3 MB
9.7 Identifying the best placement options for ads.mov	2.2 MB
9.8 Keyword positions.mov	42.5 MB
Showing first 70 files of 139 total files