Lynda Building Your Marketing Technology Stack | B0E01C70422506439B299F451411C33632856506

Lynda Building Your Marketing Technology Stack

Name	Lynda - Building Your Marketing Technology Stack	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	2.0 GB
Total Files	29
Hash	B0E01C70422506439B299F451411C33632856506

/5 - 5. Leveraging the Back-Office Layer/
Keeping on top of customer relationship management (CRM).mp4	122.7 MB
Leveraging a data management platform (DMP).mp4	120.5 MB
Preparing and storing all this data.mp4	115.2 MB
Running and operating the business with technology.mp4	53.5 MB
/3 - 3. Providing the Digital Experience/
Creating your digital presence.mp4	116.5 MB
Going mobile.mp4	103.4 MB
Selling online with ecommerce.mp4	102.5 MB
Building on a content management system (CMS).mp4	79.7 MB
/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/
Tracking it all with web analytics.mp4	115.9 MB
Organizing it all with tag management.mp4	101.0 MB
Testing for conversion rate optimization.mp4	91.9 MB
Leveraging user experience and voice of the customer tools.mp4	82.5 MB
Targeting and personalizing the digital experience.mp4	75.5 MB
/6 - 6. Communicating and Optimizing in the Analysis Layer/
Attributing value to marketing channels and campaigns.mp4	105.0 MB
Learning and predicting with data exploration and modeling.mp4	103.9 MB
Communicating data through dashboarding and data visualization.mp4	72.5 MB
The importance of communicating and activating marketing data.mp4	54.4 MB
/2 - 2. Reaching Customers with the Digital Advertising Layer/
Reaching consumers with email & marketing automation.mp4	39.8 MB
Using display advertising.mp4	37.0 MB
Leveraging social media.mp4	26.7 MB
Marketing with search engines.mp4	25.8 MB
Being present with content marketing.mp4	25.5 MB
/1 - 1. Understanding the Components of Digital Marketing/
Putting the stack into action with governance.mp4	35.5 MB
An overview of digital marketing technologies.mp4	30.1 MB
Understanding the marketing data being generated.mp4	27.6 MB
A brief history of digital marketing.mp4	24.3 MB
/7 - Conclusion/
Tying it all together and taking the next steps.mp4	30.3 MB
/0 - Introduction/
Welcome.mp4	27.9 MB
What you should know before watching this course.mp4	12.7 MB
Total files 29