Lynda Google Essential Training Episode Website Optimizer PPC | A85F29A020C3D1D442328B3D1777D6A52171B548

Lynda Google Essential Training Episode Website Optimizer PPC

Name	Lynda - Google Essential Training_Episode 3_Website Optimizer & PPC	DOWNLOAD Copy Link
Total Size	1.0 GB
Total Files	98
Hash	A85F29A020C3D1D442328B3D1777D6A52171B548

/.../14 Advanced Techniques/
1404 Case study Bonobos.mov	71.4 MB
1403 Handling dependent sections.mov	14.2 MB
1402 Site-wide concept testing.mov	2.3 MB
1401 Testing with multiple pages.mov	2.0 MB
/.../04 Classifying Website Optimizer/
0403 Using the adaptive model (auto-pruning).mov	40.4 MB
0402 Setting the design of experiments.mov	4.8 MB
0401 Understanding architecture types.mov	3.1 MB
/.../15 Non-Pageview Goals and Conditional Testing/
1502 Seeing results in the case study.mov	37.6 MB
1501 Conditional conversion tracking.mov	4.0 MB
1503 Conditional testing.mov	1.7 MB
/.../07 Estimating Sample Size/
0703 General rules and tools to use.mov	36.4 MB
0702 Factors that influence sample size.mov	24.2 MB
0704 Website Optimizer's physical limitations.mov	15.5 MB
0701 Understanding sample size.mov	1.2 MB
/.../05 Testing Types/
0505 Testing progression and when to use what.mov	29.1 MB
0501 Sequential (and its flaws).mov	27.4 MB
0503 Using multivariate testing.mov	2.2 MB
0504 Using split-path testing.mov	1.5 MB
0502 Understanding A B N testing.mov	1.3 MB
/.../08 The Basics of Website Optimizer/
0805 Does it hurt my SEO.mov	27.1 MB
0806 Does it hurt my quality score.mov	9.1 MB
0804 Creating an account.mov	8.4 MB
0802 Why it shouldn't match your analytics numbers.mov	1.9 MB
0801 Understanding what Website Optimizer does.mov	1.9 MB
0803 Learning what Website Optimizer doesn't do.mov	1.5 MB
/.../03 Selling Testing in the Organization/
0302 Testing as a culture.mov	23.0 MB
0301 Positioning testing in your organization.mov	22.8 MB
/.../16 Testing Across Sub- and Top-Level Domains/
1603 Goal abstraction.mov	22.2 MB
1602 Updating Website Optimizer code (x-top-level domain).mov	3.4 MB
1601 Updating Website Optimizer code (x-subdomain).mov	2.8 MB
/.../09 Building Real Tests/
0902 Running a multivariate test (demo).mov	21.6 MB
0901 Running an A B test (demo).mov	17.3 MB
/.../11 Validation and Follow-Up/
1101 Wait, wait, wait.mov	20.7 MB
1103 Working with other tools for additional analysis.mov	2.6 MB
1102 Running follow-up experiments with Website Optimizer.mov	2.2 MB
/.../01 Introduction to Conversion Testing/
0101 The history of conversion testing.mov	18.9 MB
0102 Testing in other mediums.mov	12.0 MB
/.../02 Post-Click Optimization/
0204 Who should we listen to.mov	18.0 MB
0203 Learning the economics of testing.mov	17.6 MB
0201 Learning the conversion lifecycle.mov	17.5 MB
0202 Understanding the anatomy of a split test.mov	10.2 MB
/Lynda - Pay Per Click Fundamentals/
08_03-installing_tracking.mp4	17.3 MB
07_01-google_display.mp4	16.7 MB
03_01-howto.mp4	15.2 MB
02_02-creating_bing.mp4	14.6 MB
08_04-troubleshooting.mp4	13.0 MB
04_02-selecting.mp4	13.0 MB
02_01-creating_adwords.mp4	12.9 MB
09_03-tips_tools.mp4	11.9 MB
05_01-good_ad.mp4	11.7 MB
00_01-welcome.mp4	10.5 MB
07_03-bingContent.mp4	10.3 MB
03_02-geographic.mp4	10.3 MB
04_01-researching.mp4	10.0 MB
08_02-interpreting.mp4	9.5 MB
08_01-reviewing_metrics.mp4	9.2 MB
05_02-compelling.mp4	9.0 MB
04_03-match_types.mp4	8.5 MB
06_02-google_qs.mp4	8.0 MB
07_02-search_partner.mp4	7.0 MB
06_01-what_qs.mp4	6.7 MB
03_04-adding_ad.mp4	6.7 MB
05_04-dynamic.mp4	6.5 MB
03_03-setting_budget.mp4	6.1 MB
09_02-bingeditor.mp4	5.6 MB
04_04-negative.mp4	5.6 MB
01_02-understanding.mp4	5.3 MB
01_04-things.mp4	5.1 MB
06_03-bing_qs.mp4	5.1 MB
09_01-adwords.mp4	4.8 MB
05_03-testing.mp4	4.2 MB
01_03-pros.mp4	4.1 MB
01_01-whatis.mp4	3.5 MB
02_03-structure.mp4	3.2 MB
10_01-nextsteps.mp4	1.8 MB
/.../13 Website Optimizer with Google Analytics/
1301 Why do we integrate with Google Analytics.mov	17.3 MB
1302 Integrating Analytics with A B tests.mov	9.4 MB
1303 Integrating multivariate tests with Analytics.mov	6.3 MB
1304 Case study Catalogs.com.mov	4.5 MB
/.../10 Reading Reports/
1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov	11.2 MB
1001 Defining basic report elements.mov	6.3 MB
1003 Working with the Page Sections tab (multivariate testing).mov	5.8 MB
1007 Choosing a winner with estimated conversion rates.mov	4.2 MB
1006 Working with over time charts.mov	3.5 MB
1004 Exporting options (PDF, XML, CSV, TSV, print).mov	2.4 MB
1005 Understanding general UI features.mov	2.3 MB
/.../12 Advanced Page Validation/
1201 Situations where page validation fails.mov	10.4 MB
1202 Reviewing alternatives with Website Optimizer.mov	6.8 MB
1203 Previewing outside the Preview tool.mov	1.5 MB
/00 Introduction/
0001 Welcome.mov	9.2 MB
/.../06 Identifying Test Pages/
0602 Finding a losing page.mov	7.8 MB
0603 Finding a popular page.mov	6.3 MB
0605 Using visual analytics.mov	4.1 MB
0606 Using form analytics.mov	3.4 MB
0604 Finding a high-value conversion.mov	2.3 MB
0601 Finding weak points with web analytics.mov	1.8 MB
/.../17 The Website Optimizer Provisioning API/
1701 Overview and resources for more information.mov	6.0 MB
/18 Conclusion/
1801 Goodbye.mov	1.2 MB
Total files 98