Lynda Google Website Optimizer Essential Training | 638397B5390F0E6D7E24ED5881547CC232CFD40E

Lynda Google Website Optimizer Essential Training

Name	Lynda - Google Website Optimizer Essential Training	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	913.9 MB
Total Files	63
Hash	638397B5390F0E6D7E24ED5881547CC232CFD40E

/1. Introduction to Conversion Testing/
The history of conversion testing.wmv	20.9 MB
Testing in other mediums.wmv	13.1 MB
/10. Reading Reports/
Working with the Variations_Combinations tab (A_B and multivariate testing).wmv	17.4 MB
Defining basic report elements.wmv	9.9 MB
Working with the Page Sections tab (multivariate testing).wmv	9.6 MB
Choosing a winner with estimated conversion rates.wmv	6.8 MB
Working with over time charts.wmv	6.7 MB
Understanding general UI features.wmv	5.3 MB
Exporting options (PDF, XML, CSV, TSV, print).wmv	4.3 MB
/11. Validation and Follow-Up/
Wait, wait, wait.wmv	22.8 MB
Working with other tools for additional analysis.wmv	4.3 MB
Running follow-up experiments with Website Optimizer.wmv	3.9 MB
/12. Advanced Page Validation/
Situations where page validation fails.wmv	11.3 MB
Reviewing alternatives with Website Optimizer.wmv	11.0 MB
Previewing outside the Preview tool.wmv	2.4 MB
/13. Website Optimizer with Google Analytics/
Why do we integrate with Google Analytics.wmv	19.0 MB
Integrating Analytics with A_B tests.wmv	15.9 MB
Integrating multivariate tests with Analytics.wmv	11.1 MB
Case study Catalogs.com dot com.wmv	7.6 MB
/14. Advanced Techniques/
Case study_ Bonobos.wmv	77.5 MB
Handling dependent sections.wmv	15.2 MB
Site-wide concept testing.wmv	4.0 MB
Testing with multiple pages.wmv	3.2 MB
/15. Non-Pageview Goals and Conditional Testing/
Seeing results in the case study.wmv	40.7 MB
Conditional conversion tracking.wmv	6.7 MB
Conditional testing.wmv	3.0 MB
/16. Testing Across Sub- and Top-Level Domains/
Goal abstraction.wmv	24.3 MB
Updating Website Optimizer code (x-top-level domain).wmv	5.5 MB
Updating Website Optimizer code (x-subdomain).wmv	4.6 MB
/17. The Website Optimizer Provisioning API/
Overview and resources for more information.wmv	6.3 MB
/2. Post-Click Optimization/
Who should we listen to.wmv	20.1 MB
Learning the economics of testing.wmv	19.2 MB
Learning the conversion lifecycle.wmv	19.2 MB
Understanding the anatomy of a split test.wmv	11.0 MB
/3. Selling Testing in the Organization/
Testing as a culture.wmv	25.6 MB
Positioning testing in your organization.wmv	25.2 MB
/4. Classifying Website Optimizer/
Using the adaptive model (auto-pruning).wmv	44.6 MB
Setting the design of experiments.wmv	8.0 MB
Understanding architecture types.wmv	4.8 MB
/5. Testing Types/
Testing progression and when to use what.wmv	31.7 MB
Sequential (and its flaws).wmv	30.6 MB
Using multivariate testing.wmv	3.7 MB
Using split-path testing.wmv	2.4 MB
Understanding A_B_N testing.wmv	2.2 MB
/6. Identifying Test Pages/
Finding a losing page.wmv	14.4 MB
Finding a popular page.wmv	11.2 MB
Using visual analytics.wmv	7.0 MB
Finding a high-value conversion.wmv	3.6 MB
Finding weak points with web analytics.wmv	2.8 MB
/7. Estimating Sample Size/
General rules and tools to use.wmv	39.3 MB
Factors that influence sample size.wmv	26.7 MB
Website Optimizer's physical limitations.wmv	16.8 MB
Understanding sample size.wmv	2.2 MB
/8. The Basics of Website Optimizer/
Does it hurt my SEO.wmv	29.1 MB
Creating an account.wmv	13.1 MB
Does it hurt my quality score.wmv	10.1 MB
Understanding what Website Optimizer does.wmv	3.7 MB
Why it shouldn't match your analytics numbers.wmv	2.8 MB
Learning what Website Optimizer doesn't do.wmv	2.4 MB
/9. Building Real Tests/
Running a multivariate test (demo).wmv	42.1 MB
Running an A_B test (demo).wmv	33.5 MB
/
Welcome.wmv	9.4 MB
Goodbye.wmv	1.3 MB
Total files 63