Lynda International Marketing Fundamentals | 22DD17EBCA8FBC16E0B67D8280A449F8F0346042

Lynda International Marketing Fundamentals

Name	Lynda - International Marketing Fundamentals	DOWNLOAD Copy Link
Total Size	907.0 MB
Total Files	38
Hash	22DD17EBCA8FBC16E0B67D8280A449F8F0346042

/06. Options for Global Expansion/
06_03-Licensing or franchising.mp4	36.1 MB
06_04-Joint ventures.mp4	34.8 MB
06_05-Direct investment.mp4	32.2 MB
06_01-Balancing risk and expense vs. control and reward.mp4	28.3 MB
06_02-Exporting.mp4	26.8 MB
06_06-Timing considerations . . . do you need to be first.mp4	26.4 MB
/08. MarketingMix Considerations/
08_05-Promotional methods.mp4	35.6 MB
08_01-The 4Ps of marketing.mp4	34.9 MB
08_02-Product modifications . . . dont forget the packaging.mp4	30.1 MB
08_03-Pricing considerations . . . the impact of currency fluctuations.mp4	29.9 MB
08_04-Distribution issues.mp4	29.3 MB
08_06-Translation and back translation.mp4	23.1 MB
/02. The Importance of International Marketing/
02_02-The impact of protectionism on international marketing.mp4	33.5 MB
02_03-The rise of the global consumer.mp4	29.8 MB
02_01-The growing global economy.mp4	26.0 MB
02_04-The shifting global marketplace.mp4	22.4 MB
/03. Strategic Considerations for Your Company/
03_04-Options for global expansion.mp4	31.3 MB
03_03-Learning about customers in foreign markets.mp4	24.0 MB
03_01-The importance of your companys culture and values.mp4	23.6 MB
03_02-Thinking of foreign markets like portfolio options.mp4	21.8 MB
/07. Resources to Help Gather Information and Make Decisions/
07_03-Industry trade groups.mp4	29.2 MB
07_04-Rating systems to help with decision making.mp4	26.6 MB
07_01-US Government departments and divisions.mp4	22.5 MB
07_02-World Bank and CIA.gov websites.mp4	18.5 MB
/04. Assessing Markets Outside Your Home Country/
04_03-S is for social.mp4	28.1 MB
04_01-The PESTCL framework P is for political.mp4	22.1 MB
04_05-C is for competitive.mp4	20.1 MB
04_06-L is for legal.mp4	18.9 MB
04_04-T is for technological.mp4	18.3 MB
04_02-E is for economic.mp4	17.0 MB
/05. MarketDevelopment and ProductDevelopment Decisions/
05_01-Product adaptation and development.mp4	24.0 MB
05_03-Diversification.mp4	23.1 MB
05_02-Market development.mp4	21.4 MB
/09. Conclusion/
09_01-Wrapping up.mp4	13.9 MB
/01. Introduction/
01_02-What you should know before watching this course.mp4	13.4 MB
01_01-Welcome.mp4	10.3 MB
/Exercice Files/
Ex_Files_International_Marketing_Fund.zip	1.8 KB
/
Please seed.txt	0.4 KB
Total files 38