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Download Lynda - Programmatic Advertising Foundations

Lynda Programmatic Advertising Foundations

Name

Lynda - Programmatic Advertising Foundations

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Total Size

121.2 MB

Total Files

26

Hash

3BB37C2990D530891F666CCDDF35B1AC7B224DB5

/02. Working with Campaigns/

05. Choosing auction or direct buying.mp4

2.0 MB

01. Media types Video, display, interactive, and text ads.mp4

2.8 MB

04. Sample data management platforms.mp4

3.2 MB

02. Using the right ad across screens.mp4

4.5 MB

03. How publishers and advertisers interact.mp4

6.3 MB

/05. Acting on Audience Insights/

01. Attribution modeling.mp4

2.1 MB

02. Artificial intelligence Future of segmentation and targeting.mp4

4.2 MB

03. Auditing ad fraud and accidental clicks.mp4

5.4 MB

/00. Introduction/

02. What you should know before watching this course.mp4

2.2 MB

01. Welcome.mp4

4.4 MB

04. Fragmentation challenges Multichannel and multiscreen.mp4

5.1 MB

03. What is programmatic advertising.mp4

6.9 MB

/06. Conclusion/

01. Next steps.mp4

2.6 MB

/03. Targeting Methods/

03. Impression-based targeting.mp4

2.9 MB

04. Geo, contextual, and behavioral targeting.mp4

2.9 MB

02. Audience targeting.mp4

3.5 MB

05. Remarketing and programmatic.mp4

5.1 MB

01. Advanced targeting.mp4

6.5 MB

/01. Basic of Programmatic Media Buying/

05. Programmatic ads for apps and mobile.mp4

3.1 MB

01. Uses of programmatic advertising.mp4

5.3 MB

04. The omnichannel programmatic approach.mp4

5.7 MB

02. The programmatic technology stack.mp4

7.7 MB

03. Real-time advertising RTB, DSP, and SSP explained.mp4

9.0 MB

/04. B2B Marketing and Programmatic/

03. Using programmatic and AI for influencer marketing.mp4

4.3 MB

01. B2B programmatic success with LinkedIn.mp4

5.6 MB

02. B2B programmatic client and case examples.mp4

8.1 MB

 

Total files 26


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