Lynda SEO Fundamentals Updated Tutorial FirstUploads

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Lynda.com-SEO-Fundamentals-PLATO.jpeg

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/Exercice Files/

Ex_Files_SEO_Fund.zip

/01. Introduction/

01_02-Using the Facilitators Guide.mp4

01_01-Welcome.mp4

/07. LinkBuilding Strategies/

07_05-Executing a linkbuilding strategy.mp4

07_04-Finding linkbuilding opportunities.mp4

07_02-Building internal links.mp4

07_01-Understanding the importance of links.mp4

07_03-Building external links.mp4

/06. LongTerm Content Planning/

06_06-Working with an editorial calendar.mp4

06_01-Overview of longterm content strategizing.mp4

06_02-Planning a successful content strategy and avoiding common mistakes.mp4

06_05-Getting ideas for content.mp4

06_07-Promoting your content with social media.mp4

06_03-Defining your audience, topics, angle, and style.mp4

06_08-Measuring content performance.mp4

06_04-Understanding different types of content.mp4

/05. Content Optimization Technical SEO/

05_06-Using Google Webmaster Tools.mp4

05_01-Interpreting the code behind web pages.mp4

05_07-Using Bing Webmaster Tools.mp4

05_03-Working with canonical URLs and redirects.mp4

05_02-Understanding how search engines index content.mp4

05_04-Leveraging microformats.mp4

05_05-Working with serverside factors.mp4

/12. Conclusion/

12_01-Determining your next steps.mp4

/11. International SEO/

11_03-Optimizing translated and localized content.mp4

11_05-Analyzing and measuring an international SEO campaign.mp4

11_02-Optimizing technical content for international audiences.mp4

11_01-Understanding cultural aspects of international SEO.mp4

11_04-Building links for an international audience.mp4

11_06-Avoiding pitfalls with international SEO.mp4

/08. Measuring SEO Effectiveness/

08_04-Analyzing the impact of social media.mp4

08_03-Analyzing links.mp4

08_02-Analyzing keywords.mp4

08_01-Measuring SEO performance.mp4

/04. Content Optimization How Search Engines and People View Web Pages/

04_06-Analyzing content quality.mp4

04_03-Recognizing different types of content.mp4

04_05-Optimizing nontext components of a web page.mp4

04_01-Understanding content optimization.mp4

04_07-Exploring the benefits of usergenerated content.mp4

04_02-Optimizing for site structure.mp4

04_04-Optimizing textual page elements.mp4

/10. Local Search/

10_04-Getting more citations.mp4

10_03-Setting up and optimizing Google+ Local.mp4

10_01-Understanding local search.mp4

10_02-Understanding Google+ Local.mp4

10_07-The future of local search.mp4

10_06-Optimizing your website for local search.mp4

10_05-Getting more reviews for your business.mp4

/09. SEO for Ecommerce/

09_07-Adapting ecommerce websites for international audiences.mp4

09_04-Exploring ecommerce information architecture.mp4

09_03-The technical components of ecommerce.mp4

09_02-Working with semantic HTML.mp4

09_01-Understanding SEO and ecommerce.mp4

09_05-Producing ecommerce content.mp4

09_06-Leveraging link building and social media for ecommerce.mp4

/03. Keywords The Foundation of SEO/

03_01-Why you need a keyword research plan.mp4

03_06-Ongoing keyword evaluation.mp4

03_03-Tools to help you analyze keywords.mp4

03_05-Understanding keyword distribution.mp4

03_02-How to research keywords.mp4

03_04-Understanding keyword attributes.mp4

/02. Overview of Search Engine Optimization/

02_02-Reading a search engine results page.mp4

02_04-Setting SEO expectations.mp4

02_03-How SEO affects your business.mp4

02_01-What is search engine optimization SEO.mp4

Total files 67