Lynda com Google AdWords Essential Training | 15253E3B6E334A89E604BDCD2D835A43FB5C28BE

Lynda com Google AdWords Essential Training

Name	Lynda.com - Google AdWords Essential Training	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	2.2 GB
Total Files	76
Hash	15253E3B6E334A89E604BDCD2D835A43FB5C28BE

/00 Introduction/
01 Welcome.mov	16.4 MB
02 Getting the most from this course.mov	18.5 MB
/01 Getting to Know AdWords/
01 Dissecting online advertising.mov	37.7 MB
02 Understanding pay-per-click advertising.mov	38.9 MB
03 Valuing the benefits of AdWords.mov	46.5 MB
04 Defining supported ad types.mov	61.7 MB
05 Learning terms and definitions.mov	73.8 MB
06 Knowing advertiser requirements.mov	52.7 MB
/02 Getting Started/
01 Exploring where ads show up.mov	63.5 MB
02 Understanding the structure.mov	31.2 MB
03 Creating an account.mov	3.8 MB
04 Choosing between billing options.mov	4.8 MB
/03 Navigating the AdWords Interface/
01 Learning the interface.mov	8.1 MB
02 Exploring the My Account tab.mov	4.5 MB
03 Understanding the updates to the Billing tab.mov	2.3 MB
/04 Starting Your First Campaign/
01 Organizing campaigns and ad groups in your account.mov	65.2 MB
02 Exploring the Campaigns tab.mov	14.1 MB
03 Creating a campaign using the default options.mov	7.9 MB
/05 Customizing Your Campaign Settings/
01 Targeting by location and language.mov	10.9 MB
02 Targeting different networks and devices.mov	9.0 MB
03 Understanding bidding options and setting a budget.mov	10.5 MB
04 Setting your delivery method.mov	2.5 MB
05 Adding your business location.mov	4.8 MB
06 Showing products from your Google Merchant Center.mov	5.1 MB
07 Adding extension features to your text ads.mov	7.3 MB
08 Setting dates and scheduling ads.mov	6.9 MB
09 Defining ad delivery options.mov	5.5 MB
10 Using demographic bidding.mov	4.4 MB
/06 Creating Your First Ad Group/
01 Structuring ad groups in your campaign.mov	48.4 MB
02 Creating text ads.mov	6.2 MB
03 Creating image ads and using the display ad builder.mov	10.6 MB
04 Understanding and creating mobile ads.mov	5.4 MB
05 Adding keywords.mov	7.1 MB
06 Bidding at the keyword and ad group levels.mov	9.7 MB
/07 Optimizing Your Ads/
01 Learning rules and guidelines for great ads.mov	87.3 MB
02 Learning rules for image ads.mov	20.2 MB
03 Writing great ads.mov	65.9 MB
04 Using dynamic keyword insertion (DKI).mov	58.0 MB
05 Testing your ads with a split test.mov	53.1 MB
/08 Researching Keywords/
01 Valuing keyword research.mov	40.9 MB
02 Understanding keyword match types.mov	72.3 MB
03 Including negative keywords.mov	49.7 MB
04 Evaluating a keyword.mov	82.2 MB
05 Using the Keyword tool.mov	17.1 MB
06 Creating ad groups from keyword research.mov	51.6 MB
/09 Understanding the Auction and Quality Score/
01 Understanding how the auction works.mov	66.9 MB
02 Understanding Quality Score.mov	56.0 MB
03 Identifying Quality Score issues.mov	5.3 MB
04 Addressing Quality Score issues.mov	83.7 MB
/10 Using the Google Display Network/
01 Learning about the Google Display Network (GDN).mov	46.5 MB
02 Evaluating your performance on the GDN.mov	5.5 MB
03 Creating a placement-targeted campaign.mov	7.5 MB
04 Understanding CPM bidding.mov	40.6 MB
05 Using the Site and Category Exclusion feature.mov	9.5 MB
06 Remarketing with audiences.mov	10.7 MB
/11 Tracking Ad Performance/
01 Understanding conversion types.mov	30.6 MB
02 Understanding Conversion Tracking.mov	35.3 MB
03 Installing Conversion Tracking code.mov	6.8 MB
04 Learning the basics of AdWords reports.mov	8.1 MB
05 Integrating Google Analytics with AdWords.mov	42.3 MB
06 Importing Google Analytics goals.mov	6.3 MB
/12 Understanding Landing Pages/
01 Keeping people from clicking the Back button.mov	40.3 MB
02 Understanding how landing pages affect Quality Score.mov	37.1 MB
03 Testing landing pages with Website Optimizer.mov	35.8 MB
/13 Optimizing for Traffic/
01 Understanding reach and market share.mov	33.8 MB
02 Using the Traffic Estimator.mov	6.1 MB
03 Widening the net with keywords.mov	51.0 MB
04 Getting more clicks with bids.mov	57.9 MB
/14 Optimizing for Conversions/
01 Defining your goals and measuring ROI.mov	58.9 MB
02 Understanding conversion metrics and using the Conversion Optimizer.mov	13.6 MB
/15 Working Offline with AdWords Editor/
01 Understanding AdWords Editor.mov	36.5 MB
02 Using AdWords Editor.mov	22.8 MB
/16 Troubleshooting/
01 Using the Ad Preview and Diagnosis tool.mov	3.3 MB
02 Diagnosing keyword problems.mov	55.4 MB
/17 Conclusion/
Goodbye.mov	23.7 MB
/
Torrent downloaded from Demonoid.me.txt	0.0 KB
Total files 76