Lynda com Google AdWords Essential Training | 63A704306FF6EA6BE6F98A4340845D18615A0986

Lynda com Google AdWords Essential Training

Name	Lynda.com - Google AdWords Essential Training	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	2.2 GB
Total Files	76
Hash	63A704306FF6EA6BE6F98A4340845D18615A0986

/07 Optimizing Your Ads/
01 Learning rules and guidelines for great ads.mov	87.3 MB
03 Writing great ads.mov	65.9 MB
04 Using dynamic keyword insertion (DKI).mov	58.0 MB
05 Testing your ads with a split test.mov	53.1 MB
02 Learning rules for image ads.mov	20.2 MB
/09 Understanding the Auction and Quality Score/
04 Addressing Quality Score issues.mov	83.7 MB
01 Understanding how the auction works.mov	66.9 MB
02 Understanding Quality Score.mov	56.0 MB
03 Identifying Quality Score issues.mov	5.3 MB
/08 Researching Keywords/
04 Evaluating a keyword.mov	82.2 MB
02 Understanding keyword match types.mov	72.3 MB
06 Creating ad groups from keyword research.mov	51.6 MB
03 Including negative keywords.mov	49.7 MB
01 Valuing keyword research.mov	40.9 MB
05 Using the Keyword tool.mov	17.1 MB
/01 Getting to Know AdWords/
05 Learning terms and definitions.mov	73.8 MB
04 Defining supported ad types.mov	61.7 MB
06 Knowing advertiser requirements.mov	52.7 MB
03 Valuing the benefits of AdWords.mov	46.5 MB
02 Understanding pay-per-click advertising.mov	38.9 MB
01 Dissecting online advertising.mov	37.7 MB
/04 Starting Your First Campaign/
01 Organizing campaigns and ad groups in your account.mov	65.2 MB
02 Exploring the Campaigns tab.mov	14.1 MB
03 Creating a campaign using the default options.mov	7.9 MB
/02 Getting Started/
01 Exploring where ads show up.mov	63.5 MB
02 Understanding the structure.mov	31.2 MB
04 Choosing between billing options.mov	4.8 MB
03 Creating an account.mov	3.8 MB
/14 Optimizing for Conversions/
01 Defining your goals and measuring ROI.mov	58.9 MB
02 Understanding conversion metrics and using the Conversion Optimizer.mov	13.6 MB
/13 Optimizing for Traffic/
04 Getting more clicks with bids.mov	57.9 MB
03 Widening the net with keywords.mov	51.0 MB
01 Understanding reach and market share.mov	33.8 MB
02 Using the Traffic Estimator.mov	6.1 MB
/16 Troubleshooting/
02 Diagnosing keyword problems.mov	55.4 MB
01 Using the Ad Preview and Diagnosis tool.mov	3.3 MB
/06 Creating Your First Ad Group/
01 Structuring ad groups in your campaign.mov	48.4 MB
03 Creating image ads and using the display ad builder.mov	10.6 MB
06 Bidding at the keyword and ad group levels.mov	9.7 MB
05 Adding keywords.mov	7.1 MB
02 Creating text ads.mov	6.2 MB
04 Understanding and creating mobile ads.mov	5.4 MB
/10 Using the Google Display Network/
01 Learning about the Google Display Network (GDN).mov	46.5 MB
04 Understanding CPM bidding.mov	40.6 MB
06 Remarketing with audiences.mov	10.7 MB
05 Using the Site and Category Exclusion feature.mov	9.5 MB
03 Creating a placement-targeted campaign.mov	7.5 MB
02 Evaluating your performance on the GDN.mov	5.5 MB
/11 Tracking Ad Performance/
05 Integrating Google Analytics with AdWords.mov	42.3 MB
02 Understanding Conversion Tracking.mov	35.3 MB
01 Understanding conversion types.mov	30.6 MB
04 Learning the basics of AdWords reports.mov	8.1 MB
03 Installing Conversion Tracking code.mov	6.8 MB
06 Importing Google Analytics goals.mov	6.3 MB
/12 Understanding Landing Pages/
01 Keeping people from clicking the Back button.mov	40.3 MB
02 Understanding how landing pages affect Quality Score.mov	37.1 MB
03 Testing landing pages with Website Optimizer.mov	35.8 MB
/15 Working Offline with AdWords Editor/
01 Understanding AdWords Editor.mov	36.5 MB
02 Using AdWords Editor.mov	22.8 MB
/17 Conclusion/
Goodbye.mov	23.7 MB
/00 Introduction/
02 Getting the most from this course.mov	18.5 MB
01 Welcome.mov	16.4 MB
/05 Customizing Your Campaign Settings/
01 Targeting by location and language.mov	10.9 MB
03 Understanding bidding options and setting a budget.mov	10.5 MB
02 Targeting different networks and devices.mov	9.0 MB
07 Adding extension features to your text ads.mov	7.3 MB
08 Setting dates and scheduling ads.mov	6.9 MB
09 Defining ad delivery options.mov	5.5 MB
06 Showing products from your Google Merchant Center.mov	5.1 MB
05 Adding your business location.mov	4.8 MB
10 Using demographic bidding.mov	4.4 MB
04 Setting your delivery method.mov	2.5 MB
/03 Navigating the AdWords Interface/
01 Learning the interface.mov	8.1 MB
02 Exploring the My Account tab.mov	4.5 MB
03 Understanding the updates to the Billing tab.mov	2.3 MB
/
Torrent downloaded from Demonoid.me.txt	0.0 KB
Total files 76