Lynda com Google Analytics Essential Training

/00.Introduction/

01.Welcome.mov

02.How to get the most from this course.mov

/01. What Is Web Analytics/

01.Pitfalls of hit counting and turning data into information.mov

02.Web analytics_ A tool and a process.mov

/02. What Does Analytics Measure/

01.Defining goals and conversions_ Why do you have a web site.mov

02.Understanding data_ Averages.mov

03.Understanding segmentation.mov

04.Understanding trends.mov

/03. Google Analytics Fundamentals/

01.How does Google Analytics work.mov

02.Setting up a Google Analytics account.mov

03.Installing Google Analytics tracking code on a site.mov

/04. Google Analytics Report Fundamentals/

01.Understanding accounts and profile administration.mov

02.Using the dashboard and analyzing data over time graphs.mov

03.Selecting and comparing date ranges.mov

04.Using annotations to make notes in Analytics data.mov

05.Using the Help tools in Analytics.mov

/05. Detailed Reports/

01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov

02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov

03.Sorting data with inline and advanced filters.mov

/06. Intro to Segmentation/

01.Understanding the importance of segmentation in data analysis.mov

02.Slicing data with Dimensions.mov

/07. Sharing Options/

01.Sharing data and reports.mov

02.Managing user accounts and profiles.mov

03.Exporting data (PDF, XML, CSV, TSV, Excel).mov

04.Emailing reports.mov

/08. Visitor Reports/

01.Understanding who is visiting a site.mov

02.Benchmarking.mov

03.Analyzing location data with Map Overlay.mov

04.Differentiating new users from returning users.mov

05.Using language identification to segment users.mov

06.Comparing data according to visits, visitors, and pageviews.mov

07.Analyzing engagement factors (average pageviews, time on site, and bounce rate).mov

08.Understanding visitor loyalty compared to recency.mov

09.Sorting data by browser capabilities.mov

10.Sorting data by service provider and connection speed.mov

11.Sorting data by server hostname.mov

12.Analyzing data from mobile browsers.mov

/09. Traffic Sources Reports/

01.Understanding where site visitors come from.mov

02.Identifying users who were referred to your site by another site.mov

03.Identifying users directed by search engines.mov

04.Identifying direct traffic.mov

05.Analyzing the All Traffic Sources report.mov

06.Viewing reports on search engine keywords.mov

/10. AdWords Tracking/

01.Linking an AdWords account to Google Analytics.mov

02.Identifying campaigns and segmentation options.mov

03.Using keyword reports.mov

04.Identifying traffic by time of day.mov

05.Using the Destination URL report to identify landing pages.mov

06.Identifying the best placement options for ads.mov

07.Keyword positions.mov

/11. Campaign Tracking and Tagging/

01.Introducing campaign tracking.mov

02.Introducing campaign tagging.mov

03.Planning, creating, and logging a tracking strategy.mov

04.Tracking offline campaigns.mov

05.Finding data in a Campaign report.mov

/12. Content Reports/

01.Understanding the Top Content report and the anatomy of a URL.mov

02.Sorting top content according to page title.mov

03.Understanding when to use Content Drilldown.mov

04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov

05.Measuring the importance of top landing and top exit pages.mov

06.Using intelligence alerts to flag important events.mov

07.Creating custom intelligence alerts.mov

/13. Internal Site Search/

01.Understanding the Site Search and Usage reports.mov

02.Analyzing the Search Terms and Search Term Refinement reports.mov

03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov

04.Configuring Site Search.mov

/14. Goals/

01.Understanding the Goal tab.mov

02.Configuring goals.mov

03.Understanding funnel visualization.mov

04.Connecting Google Analytics to Ecommerce data.mov

/Conclusion/

Goodbye.mov

Total files 71