Lynda com Google Analytics Essential Training

/02. What Does Analytics Measure/

01.Defining goals and conversions_ Why do you have a web site.mov

04.Understanding trends.mov

03.Understanding segmentation.mov

02.Understanding data_ Averages.mov

/10. AdWords Tracking/

07.Keyword positions.mov

02.Identifying campaigns and segmentation options.mov

01.Linking an AdWords account to Google Analytics.mov

04.Identifying traffic by time of day.mov

05.Using the Destination URL report to identify landing pages.mov

06.Identifying the best placement options for ads.mov

03.Using keyword reports.mov

/00.Introduction/

02.How to get the most from this course.mov

01.Welcome.mov

/01. What Is Web Analytics/

01.Pitfalls of hit counting and turning data into information.mov

02.Web analytics_ A tool and a process.mov

/05. Detailed Reports/

03.Sorting data with inline and advanced filters.mov

02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov

01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov

/03. Google Analytics Fundamentals/

01.How does Google Analytics work.mov

03.Installing Google Analytics tracking code on a site.mov

02.Setting up a Google Analytics account.mov

/14. Goals/

02.Configuring goals.mov

04.Connecting Google Analytics to Ecommerce data.mov

03.Understanding funnel visualization.mov

01.Understanding the Goal tab.mov

/11. Campaign Tracking and Tagging/

02.Introducing campaign tagging.mov

04.Tracking offline campaigns.mov

01.Introducing campaign tracking.mov

03.Planning, creating, and logging a tracking strategy.mov

05.Finding data in a Campaign report.mov

/13. Internal Site Search/

04.Configuring Site Search.mov

01.Understanding the Site Search and Usage reports.mov

03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov

02.Analyzing the Search Terms and Search Term Refinement reports.mov

/06. Intro to Segmentation/

02.Slicing data with Dimensions.mov

01.Understanding the importance of segmentation in data analysis.mov

/09. Traffic Sources Reports/

06.Viewing reports on search engine keywords.mov

02.Identifying users who were referred to your site by another site.mov

01.Understanding where site visitors come from.mov

03.Identifying users directed by search engines.mov

04.Identifying direct traffic.mov

05.Analyzing the All Traffic Sources report.mov

/Conclusion/

Goodbye.mov

/04. Google Analytics Report Fundamentals/

01.Understanding accounts and profile administration.mov

05.Using the Help tools in Analytics.mov

03.Selecting and comparing date ranges.mov

02.Using the dashboard and analyzing data over time graphs.mov

04.Using annotations to make notes in Analytics data.mov

/12. Content Reports/

06.Using intelligence alerts to flag important events.mov

05.Measuring the importance of top landing and top exit pages.mov

04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov

07.Creating custom intelligence alerts.mov

02.Sorting top content according to page title.mov

01.Understanding the Top Content report and the anatomy of a URL.mov

03.Understanding when to use Content Drilldown.mov

/07. Sharing Options/

03.Exporting data (PDF, XML, CSV, TSV, Excel).mov

01.Sharing data and reports.mov

02.Managing user accounts and profiles.mov

04.Emailing reports.mov

/08. Visitor Reports/

03.Analyzing location data with Map Overlay.mov

09.Sorting data by browser capabilities.mov

08.Understanding visitor loyalty compared to recency.mov

06.Comparing data according to visits, visitors, and pageviews.mov

02.Benchmarking.mov

07.Analyzing engagement factors (average pageviews, time on site, and bounce rate).mov

04.Differentiating new users from returning users.mov

01.Understanding who is visiting a site.mov

05.Using language identification to segment users.mov

11.Sorting data by server hostname.mov

12.Analyzing data from mobile browsers.mov

10.Sorting data by service provider and connection speed.mov

Total files 71