Lynda com Google Website Optimizer Essential Training | 707E780DB76D10811F95DA4B37657A0951B7D8A5

Lynda com Google Website Optimizer Essential Training

Name	Lynda.com - Google Website Optimizer Essential Training	DOWNLOAD Copy Link Trouble downloading? see How To
Total Size	737.0 MB
Total Files	64
Hash	707E780DB76D10811F95DA4B37657A0951B7D8A5

/00 Introduction/
0001 Welcome.mov	9.2 MB
/01 Introduction to Conversion Testing/
0101 The history of conversion testing.mov	18.9 MB
0102 Testing in other mediums.mov	12.0 MB
/02 Post-Click Optimization/
0201 Learning the conversion lifecycle.mov	17.5 MB
0202 Understanding the anatomy of a split test.mov	10.2 MB
0203 Learning the economics of testing.mov	17.6 MB
0204 Who should we listen to.mov	18.0 MB
/03 Selling Testing in the Organization/
0301 Positioning testing in your organization.mov	22.8 MB
0302 Testing as a culture.mov	23.0 MB
/04 Classifying Website Optimizer/
0401 Understanding architecture types.mov	3.1 MB
0402 Setting the design of experiments.mov	4.8 MB
0403 Using the adaptive model (auto-pruning).mov	40.4 MB
/05 Testing Types/
0501 Sequential (and its flaws).mov	27.4 MB
0502 Understanding A B N testing.mov	1.3 MB
0503 Using multivariate testing.mov	2.2 MB
0504 Using split-path testing.mov	1.5 MB
0505 Testing progression and when to use what.mov	29.1 MB
/06 Identifying Test Pages/
0601 Finding weak points with web analytics.mov	1.8 MB
0602 Finding a losing page.mov	7.8 MB
0603 Finding a popular page.mov	6.3 MB
0604 Finding a high-value conversion.mov	2.3 MB
0605 Using visual analytics.mov	4.1 MB
0606 Using form analytics.mov	3.4 MB
/07 Estimating Sample Size/
0701 Understanding sample size.mov	1.2 MB
0702 Factors that influence sample size.mov	24.2 MB
0703 General rules and tools to use.mov	36.4 MB
0704 Website Optimizer's physical limitations.mov	15.5 MB
/08 The Basics of Website Optimizer/
0801 Understanding what Website Optimizer does.mov	1.9 MB
0802 Why it shouldn't match your analytics numbers.mov	1.9 MB
0803 Learning what Website Optimizer doesn't do.mov	1.5 MB
0804 Creating an account.mov	8.4 MB
0805 Does it hurt my SEO.mov	27.1 MB
0806 Does it hurt my quality score.mov	9.1 MB
/09 Building Real Tests/
0901 Running an A B test (demo).mov	17.3 MB
0902 Running a multivariate test (demo).mov	21.6 MB
/10 Reading Reports/
1001 Defining basic report elements.mov	6.3 MB
1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov	11.2 MB
1003 Working with the Page Sections tab (multivariate testing).mov	5.8 MB
1004 Exporting options (PDF, XML, CSV, TSV, print).mov	2.4 MB
1005 Understanding general UI features.mov	2.3 MB
1006 Working with over time charts.mov	3.5 MB
1007 Choosing a winner with estimated conversion rates.mov	4.2 MB
/11 Validation and Follow-Up/
1101 Wait, wait, wait.mov	20.7 MB
1102 Running follow-up experiments with Website Optimizer.mov	2.2 MB
1103 Working with other tools for additional analysis.mov	2.6 MB
/12 Advanced Page Validation/
1201 Situations where page validation fails.mov	10.4 MB
1202 Reviewing alternatives with Website Optimizer.mov	6.8 MB
1203 Previewing outside the Preview tool.mov	1.5 MB
/13 Website Optimizer with Google Analytics/
1301 Why do we integrate with Google Analytics.mov	17.3 MB
1302 Integrating Analytics with A B tests.mov	9.4 MB
1303 Integrating multivariate tests with Analytics.mov	6.3 MB
1304 Case study Catalogs.com.mov	4.5 MB
/14 Advanced Techniques/
1401 Testing with multiple pages.mov	2.0 MB
1402 Site-wide concept testing.mov	2.3 MB
1403 Handling dependent sections.mov	14.2 MB
1404 Case study Bonobos.mov	71.4 MB
/15 Non-Pageview Goals and Conditional Testing/
1501 Conditional conversion tracking.mov	4.0 MB
1502 Seeing results in the case study.mov	37.6 MB
1503 Conditional testing.mov	1.7 MB
/16 Testing Across Sub- and Top-Level Domains/
1601 Updating Website Optimizer code (x-subdomain).mov	2.8 MB
1602 Updating Website Optimizer code (x-top-level domain).mov	3.4 MB
1603 Goal abstraction.mov	22.2 MB
/17 The Website Optimizer Provisioning API/
1701 Overview and resources for more information.mov	6.0 MB
/18 Conclusion/
1801 Goodbye.mov	1.2 MB
Total files 64