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Download Lynda.com - Google Website Optimizer Essential Training

Lynda com Google Website Optimizer Essential Training

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Lynda.com - Google Website Optimizer Essential Training

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Total Size

737.0 MB

Total Files

64

Hash

EF62DE3AF57B8AE6C09BBE3C30DD281F985A9E7B

/00 Introduction/

0001 Welcome.mov

9.2 MB

/01 Introduction to Conversion Testing/

0101 The history of conversion testing.mov

18.9 MB

0102 Testing in other mediums.mov

12.0 MB

/02 Post-Click Optimization/

0204 Who should we listen to.mov

18.0 MB

0203 Learning the economics of testing.mov

17.6 MB

0201 Learning the conversion lifecycle.mov

17.5 MB

0202 Understanding the anatomy of a split test.mov

10.2 MB

/03 Selling Testing in the Organization/

0302 Testing as a culture.mov

23.0 MB

0301 Positioning testing in your organization.mov

22.8 MB

/04 Classifying Website Optimizer/

0403 Using the adaptive model (auto-pruning).mov

40.4 MB

0402 Setting the design of experiments.mov

4.8 MB

0401 Understanding architecture types.mov

3.1 MB

/05 Testing Types/

0505 Testing progression and when to use what.mov

29.1 MB

0501 Sequential (and its flaws).mov

27.4 MB

0503 Using multivariate testing.mov

2.2 MB

0504 Using split-path testing.mov

1.5 MB

0502 Understanding A B N testing.mov

1.3 MB

/06 Identifying Test Pages/

0602 Finding a losing page.mov

7.8 MB

0603 Finding a popular page.mov

6.3 MB

0605 Using visual analytics.mov

4.1 MB

0606 Using form analytics.mov

3.4 MB

0604 Finding a high-value conversion.mov

2.3 MB

0601 Finding weak points with web analytics.mov

1.8 MB

/07 Estimating Sample Size/

0703 General rules and tools to use.mov

36.4 MB

0702 Factors that influence sample size.mov

24.2 MB

0704 Website Optimizer's physical limitations.mov

15.5 MB

0701 Understanding sample size.mov

1.2 MB

/08 The Basics of Website Optimizer/

0805 Does it hurt my SEO.mov

27.1 MB

0806 Does it hurt my quality score.mov

9.1 MB

0804 Creating an account.mov

8.4 MB

0802 Why it shouldn't match your analytics numbers.mov

1.9 MB

0801 Understanding what Website Optimizer does.mov

1.9 MB

0803 Learning what Website Optimizer doesn't do.mov

1.5 MB

/09 Building Real Tests/

0902 Running a multivariate test (demo).mov

21.6 MB

0901 Running an A B test (demo).mov

17.3 MB

/10 Reading Reports/

1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov

11.2 MB

1001 Defining basic report elements.mov

6.3 MB

1003 Working with the Page Sections tab (multivariate testing).mov

5.8 MB

1007 Choosing a winner with estimated conversion rates.mov

4.2 MB

1006 Working with over time charts.mov

3.5 MB

1004 Exporting options (PDF, XML, CSV, TSV, print).mov

2.4 MB

1005 Understanding general UI features.mov

2.3 MB

/11 Validation and Follow-Up/

1101 Wait, wait, wait.mov

20.7 MB

1103 Working with other tools for additional analysis.mov

2.6 MB

1102 Running follow-up experiments with Website Optimizer.mov

2.2 MB

/12 Advanced Page Validation/

1201 Situations where page validation fails.mov

10.4 MB

1202 Reviewing alternatives with Website Optimizer.mov

6.8 MB

1203 Previewing outside the Preview tool.mov

1.5 MB

/13 Website Optimizer with Google Analytics/

1301 Why do we integrate with Google Analytics.mov

17.3 MB

1302 Integrating Analytics with A B tests.mov

9.4 MB

1303 Integrating multivariate tests with Analytics.mov

6.3 MB

1304 Case study Catalogs.com.mov

4.5 MB

/14 Advanced Techniques/

1404 Case study Bonobos.mov

71.4 MB

1403 Handling dependent sections.mov

14.2 MB

1402 Site-wide concept testing.mov

2.3 MB

1401 Testing with multiple pages.mov

2.0 MB

/15 Non-Pageview Goals and Conditional Testing/

1502 Seeing results in the case study.mov

37.6 MB

1501 Conditional conversion tracking.mov

4.0 MB

1503 Conditional testing.mov

1.7 MB

/16 Testing Across Sub- and Top-Level Domains/

1603 Goal abstraction.mov

22.2 MB

1602 Updating Website Optimizer code (x-top-level domain).mov

3.4 MB

1601 Updating Website Optimizer code (x-subdomain).mov

2.8 MB

/17 The Website Optimizer Provisioning API/

1701 Overview and resources for more information.mov

6.0 MB

/18 Conclusion/

1801 Goodbye.mov

1.2 MB

 

Total files 64


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