Udemy Как провести SEO аудит вручную 2020 году 2020

/1. INTRODUCTION/

1. Welcome Message.mp4

2. About Your Instructor.mp4

3. Who Is This Course For.mp4

3.1 Seobility - SEO Audit.html

3.2 SEMRush - SEO Audit.html

4. How To Get The Most Out Of This Course.mp4

5. What Is The Purpose Of An SEO Audit.mp4

5.1 SEMRush Site Audit Tool New Features for Site Migration.html

6. How Often To Do An SEO Audit.mp4

6.1 How often you should get an SEO Audit.html

/2. TRAINING - HOW TO DO A MANUAL SEO AUDIT IN 2019/

1. USER EXPERIENCE (UX).mp4

1.1 All about the Google RankBrain algorithm.html

1.2 Heatmap.html

1.3 User Testing - Customer Experience.html

1.4 What is UX Design Defining User Experience Design & Explaining the Process.html

1.5 How UX fits into SEO - Importance of Metrics for User Experience.html

2. IMPROVE ONPAGE SEO.mp4

2.1 BuzzSumo The Definitive Guide.html

2.2 Meta Description Magic Think Less about SEO & More about Click-Throughs.html

2.3 On Page SEO - 9 Actionable Techniques That Work.html

2.4 What is SEO Content 12 Best Practices to Get It Right.html

2.5 What is the H1 Tag and Why it is Important for SEO.html

2.6 Broken Link Check.html

2.7 How To Write SEO Friendly Content.html

2.8 Best practices for ad placement.html

2.9 On-page SEO for NLP.html

2.10 Free Google NLP tool.html

2.11 How to Create Search Engine Friendly Title Tags.html

2.12 How to Create the Perfect H1 Tag for SEO.html

2.13 Seo Audit Report by Brian Dean.html

2.14 Xenu Sleuth.html

3. ONSITE SALES STRATEGY.mp4

3.1 SEO Audit Checklist for 2019.html

4. DNS SETTINGS.mp4

4.1 Pingdom Tool.html

4.2 Google Search Console.html

5. MOBILE-FRIENDLY PAGES.mp4

5.1 How to Do An SEO Audit for The Mobile-First Index.html

5.2 Intro to AMP (Accelerated Mobile Pages).html

5.3 Mobile-Friendly Test.html

5.4 The AMP Project.html

5.5 Updates to mobile page speed score on the Landing Pages tab.html

6. SECURE HTTPS URL.mp4

6.1 SSL Certificates Serving secure web content over HTTPS.html

6.2 Really simply SSL is a great plugin to enable to SSL for WordPress sites..html

6.3 [Solution] “Attackers might be able to see images..” SSL Warning.html

6.4 Better Search Replace Plugin.html

7. HTML VALIDATION CHECK.mp4

7.1 HTML validation Computer programming Khan Academy.html

7.2 Markup Validation Service.html

8. ROBOTS.TXT.mp4

8.1 The Ultimate SEO Audit Checklist.html

9. PANDA & PENGUIN CHECKS.mp4

9.1 Copyscape.html

9.2 Xenu Sleuth.html

9.3 Integrity.html

9.4 Siteliner report.html

9.5 Screaming Frog.html

9.6 Broken Link Check.html

9.7 Official news on crawling and indexing sites for the Google index.html

9.8 About Google Penguin.html

9.9 Google Search Console.html

9.10 About Google Panda.html

9.11 Panguin Tool.html

9.12 Google Analytics.html

9.13 A cheat sheet to Google algorithm updates from 2011 to 2018.html

9.14 Google Algorithm Change History.html

9.15 Google’s “Disavow Links Tool” The Complete Guide.html

9.16 Google Penalties How to Find, Fix, and Avoid (An Expert Guide).html

9.17 Disavow backlinks.html

9.18 An In‐Depth Guide to Link Quality, Link Penalties and “Bad Links”.html

9.19 How Google Algorithm Updates Can Get You Blacklisted Avoid These 3 SEO Mistakes!.html

9.20 SEMRush.html

10. SITE SPEED AND LOAD TIME (DESKTOP & MOBILE).mp4

10.1 How to Improve Your Mobile Website Load Time.html

10.2 Getting Your PageSpeed Score Up.html

10.3 The pros and the cons of using AMP pages.html

10.4 Pingdom Pingdom provides optimization recommendations for you to implement.html

10.6 Lighthouse.html

10.7 Ahrefs’ Site Audit.html

10.8 GTMetrix.html

10.9 Using page speed in mobile search ranking.html

10.10 Chrome User Experience Report.html

10.11 Browser Caching - WordPress Plugin - WP Rocket.html

10.12 Browser Caching - WordPress Plugin - WP Super Cache.html

10.13 How to Enable GZIP Compression in WordPress - Kinsta.html

10.14 Google - Enable Compression.html

10.15 WebpageTest.org.html

10.16 Squoosh.html

10.17 Optimizilla.html

11. URL CANONICALIZATION.mp4

11.1 URL Canonicalization Test.html

11.2 rel=canonical the ultimate guide.html

11.3 Consolidate duplicate URLs.html

11.4 What's a Canonical URL Tag How Do I Use It for SEO.html

11.5 Screaming Frog.html

12. SITE STRUCTURE.mp4

12.1 15 SEO Best Practices for Structuring URLs.html

12.2 Screaming Frog.html

12.3 Sitemap Test.html

12.4 Google Click Depth Matters More for SEO than URL Structure.html

12.5 SEO Site Structure, How to Layout a Foundation.html

13. PAGE TITLES.mp4

13.1 Screaming Frog.html

13.2 Page titles and branding.html

13.3 How to Improve Title Tag CTR by 20%+ Subscribe to our blog.html

13.4 How to Craft the Perfect SEO Title Tag (Our 4‐Step Process).html

13.5 Pixel width checker to make sure that your title isn’t causing truncation..html

13.6 Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday.html

14. PAGE DESCRIPTIONS.mp4

14.1 Screaming Frog.html

14.2 How to create the right meta description.html

14.3 How to Write Meta Descriptions in a Constantly Changing World.html

14.4 Is it necessary for every page to have a meta description.html

15. SITE CRAWL (TO IDENTIFY ISSUES).mp4

15.1 Search Engine Console.html

15.2 Screaming Frog.html

15.3 Crawl Budget Optimization.html

15.4 HTTP Status Codes & Technical SEO.html

15.5 Screaming Frog SEO Spider - Version 10.html

15.6 Screaming Frog SEO Spider Tutorial (2018 Guide).html

15.7 Beam Us Up.html

15.8 How to Fix a 400 Bad Request Error.html

15.9 Ahrefs SEO Audit.html

15.10 How To Find Broken Links (404) Using Screaming Frog.html

15.11 SEO Spider User Guide.html

15.12 SEMRush.html

15.13 DeepCrawl.html

15.15 Screaming Frog SEO Spider Tutorial.html

16. ANALYZING SEARCH TRAFFIC WITH GOOGLE ANALYTICS.mp4

16.1 Google Analytics.html

16.2 Google Analytics Tutorial for Beginners (Detailed) - Use & Install.html

16.3 Google Analytics Tutorial for Beginners 2018 Detailed Overview.html

16.4 Google Analytics Beginner & Advanced Video Tutorials.html

16.5 Google Analytics 2018 Beginners Tutorial.html

17. BACKLINKS REVIEW BACKLINK PROFILE ANALYSIS.mp4

17.1 SEMrush 101 - Projects - Backlink Audit.html

17.2 SEMRush.html

18. BACKLINKS “CONTENT GAPS”.mp4

18.1 SEMrush content gap analysis.html

18.2 SEMRush.html

19. ORGANIC RESEARCH (TRAFFIC).mp4

19.1 Google AdWords.html

19.2 How To Steal My Competitors' Traffic.html

19.3 SEMRush.html

19.4 How to Get More Organic Traffic (FAST).html

20. ORGANIC RESEARCH (KEYWORDS).mp4

20.1 Keyword Research - Watch & Learn As I Show You How To Do Keyword Research Like A Boss.html

20.2 SEMRush.html

20.3 Advanced Keyword Research Tutorial (5-Step Blueprint).html

21. “CONTENT GAPS” (KEYWORD GAP).mp4

21.1 How To Steal My Competitors' Traffic.html

21.2 SEMRush.html

22. KEYWORDS ADDITIONAL RESEARCH.mp4

22.1 Google AdWords.html

22.2 Generate LSI Keywords That Google LOVES.html

22.3 Advanced Keyword Research Tutorial (5-Step Blueprint).html

22.4 SEMRush.html

23. KEYWORDS USAGE.mp4

23.1 Targeting Multiple Keywords on a Single Page.html

23.2 SEO Made Simple Where & How To Use Keywords in Your Content.html

23.3 Keyword Mapping for SEO How To Use Keywords On Your Website.html

23.4 How to Optimize Your Web Page for Keyword Consistency.html

24. CONTENT STRATEGY.mp4

24.1 Online Spell Checker.html

24.2 Grammarly.html

24.3 Flesch–Kincaid Readability Test.html

24.4 Thin Content Checker.html

24.5 Screaming From SEO Spider.html

24.6 Free Online Spell Check Tool.html

24.7 Google Search Console.html

24.8 Google Analytics.html

24.9 SERPS.com.html

24.10 Yoast SEO.html

24.11 SEO Training 3 Steps to Generating 100K Visitors Per Month in Organic Traffic.html

24.12 Position Tracking.html

24.13 How to Optimize for Voice Search 4 Simple SEO Strategies.html

24.14 How to Optimize For Voice Search.html

24.15 SEO in 2019 6 Untold Trends To Watch For.html

24.16 OK, Google How Do I Optimize My Site for Voice Search.html

24.17 We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO.html

24.18 Hey Google, How Do I Optimize For Voice Search.html

24.19 Voice Search Optimization 6 Big Changes You’ll Need to Make.html

25. DWELL TIME.mp4

25.1 Dwell Time The Most Important Metric You’re Not Measuring.html

25.2 Google Analytics.html

26. OUTBOUND LINKS & INTERNAL LINKS.mp4

26.1 InternalExternal Link Analyzer.html

26.2 Domain Authority & Page Authority Checker.html

26.3 Internal Links.html

26.4 Neil Patel’s Guide to Internal Linking.html

26.5 Internal linking for SEO Why and how.html

26.6 Do outbound links matter for SEO.html

26.7 External Links.html

27. INDEXING.mp4

27.1 IP Location Finder.html

27.2 Performance Monitoring Solution.html

27.3 Google Search Console.html

27.4 A 16‐Step SEO Audit Process To Boost Your Google Rankings [2018 Update].html

27.5 Make sure Googlebot is not blocked.html

27.6 SEO-Friendly Hosting 5 Things to Look For in a Hosting Company.html

27.7 Google Fewer But Higher Quality Pages Leads To Higher Quality Traffic From Google.html

27.8 How to Determine if a Page is Low Quality in Google's Eyes - Whiteboard Friday.html

27.9 Playing with the X-Robots-Tag HTTP header.html

27.10 Screaming Frog.html

28. RANKING FOR BRAND NAME.mp4

28.1 How to Optimize Your Google My Business Listing [Updated May 1, 2018].html

28.2 How to add or claim your business on Google.html

28.3 How to Completely Optimize Your Google My Business Listing.html

28.4 Virtual Private Network.html

28.5 Google My Business.html

28.6 The Ultimate Guide to Google My Business.html

28.7 Google Search Console.html

28.8 A 16‐Step SEO Audit Process To Boost Your Google Rankings [2018 Update].html

29. SCHEMA.mp4

29.1 Google’s Structured Data Testing Tool.html

29.2 Organization of Schemas.html

29.3 How to Boost Your SEO by Using Schema Markup.html

29.4 Why & How To Add Schema To Your WordPress Website For Better SEO & Visibility.html

29.5 Schema.org Markup.html

30. LANGUAGE.mp4

31. SOCIAL SIGNALS.mp4

31.2 5 Things You Need to Know About Social Media & SEO.html

31.3 8 SEO Techniques You Can Use in Social Media Marketing.html

31.4 Social Media and SEO Do Social Shares Really Matter for Ranking.html

31.5 Does Social Media Impact SEO We Ran an Experiment to Find Out.html

32. GOOGLE MY BUSINESS.mp4

32.1 Create Posts on Google My Business.html

32.2 Google My Business.html

32.3 An easy booking button for businesses on Google.html

32.4 How to add or claim your business on Google.html

32.5 How to Optimize Your Google My Business Listing [Updated May 1, 2018].html

32.6 The Ultimate Guide to Google My Business.html

32.7 How to Completely Optimize Your Google My Business Listing.html

33. LOCAL SEO.mp4

33.1 Yelp.html

33.2 Google My Business.html

33.3 Mapquest.html

33.4 Yext.html

33.5 Moz Local.html

33.6 Bright Local.html

33.7 Bright Local Citation Tracker.html

33.8 White Spark.html

33.9 How to Do Local SEO in 2018 Complete A-Z Tutorial.html

34. OPTIMIZE FOR FEATURED SNIPPETS.mp4

34.1 Large-Scale Study How to Rank for Featured Snippets in 2018.html

34.2 How to Optimize for Google's Featured Snippets to Build More Traffic.html

34.3 9 Tips for Ranking in Google’s Featured Snippets.html

34.4 HubSpot’s Guide to Winning Google’s Featured Snippet.html

34.5 OK, Google How Do I Optimize My Content for Featured Snippets.html

34.6 Featured Snippets How to Increase Your Organic CTR.html

35. ADDITIONAL THINGS TO CHECK.mp4

35.1 Add a website property.html

35.2 Fix Blocked Resources In Google Search Console.html

35.3 Set your preferred domain (www or non-www).html

35.4 What is Fetch as Google in Search Console.html

35.5 Use Fetch as Google for websites.html

35.6 Blocked Resources Report.html

35.7 How to Remove NoFollow From WordPress Comments.html

35.8 Page Visibility.html

35.9 Site structure the ultimate guide.html

35.10 Optimizing your website menu.html

35.11 How to create the perfect 404 page.html

35.12 The Ultimate DIY SEO Tutorial (Step by Step) For Beginners.html

35.13 How to Optimize your XML Sitemap for Maximum SEO.html

35.14 How to Optimize XML Sitemaps 13 SEO Best Practices.html

35.15 SEMRush Site Audit Tool New Features for Site Migration.html

35.16 The SEMrush Website Migration Checklist.html

/3. FINAL THOUGHTS + RESOURCES/

1. FINAL THOUGHTS.mp4

2. SEO AUDIT RESOURCES.mp4

2.1 The Ultimate SEO Audit [Works GREAT in 2019].html

2.2 SEO Audit Checklist for 2019.html

2.3 The 10-Step SEO Audit How to Find Your SEO Mistakes & Opportunities.html

2.4 How to Perform a Technical SEO Site Audit in Just One Hour.html

2.5 How to perform an SEO audit Part 3 Site speed & Engagement.html

2.6 How To Perform an SEO Audit of Your Website (Checklist Included).html

2.7 SEO Audit Checklist for 2020.html

2.8 How to perform an SEO audit Part 2 General SEO.html

2.9 A 16‐Step SEO Audit Process To Boost Your Google Rankings [2018 Update].html

2.10 Site Audit.html

2.11 Free Download SEO Audit Report Template.html

2.12 The Definitive Guide to Running an SEO Website Audit.html

2.13 How to Do an SEO Audit in 2020 In-Depth Guide.html

2.14 How to perform an SEO audit Part 1 Content SEO & UX.html

2.15 How To Perform an SEO Audit of Your Website (Checklist Included).html

2.16 The Ultimate SEO Audit Checklist.html

2.17 A 23 Step SEO Audit Checklist For 2020 [Important].html

2.18 How Often Should You Get an SEO Audit.html

2.19 SEO Audit Checklist That You Should Not Miss In 2020.html

3. SEO TOOLS TO GET YOU STARTED.mp4

3.1 SEO SiteCheckup User-friendly analysis and monitoring your sites SEO..html

3.2 Moz Bar A free all-in-one SEO toolbar for research on the go..html

3.3 Moz Local Listing Score Moz Local Listing Score lets you see how your local business looks online..html

3.4 Google’s Structured Data Testing Tool Use this tool to validate your structured data markup and rich snippets..html

3.5 Ahrefs Tools to grow your search traffic, research your competitors and monitor your niche..html

3.7 LongTailPro Uncover Long Tail Keywords in Minutes.html

3.9 Google PageSpeed Insights Use Google PageSpeed Insights to check the speed.html

3.10 Keywordtool.io This tool generates hundreds of keyword ideas based on a single word..html

3.12 SmallSEOTools Effective SEO tools which are 100% free.html

3.13 SERP Simulator SERPsim is based on the very latest Google pixel limits and is a full fledged SERP simulator..html

3.14 Bing Webmaster Tools Gives you a taste of what Bing thinks of your site. It will show you any bugs, alerts, or indexing is

3.17 Free SEO Site Audit Tools.html

3.20 47 Experts Rank Best SEO Audit Tools for 2018 (with Category Leaderboards).html

3.21 Search Engine Land’s Guide To SEO.html

3.22 The Beginners Guide to SEO.html

3.23 Search Engine Optimization (SEO) Starter Guide.html

3.24 Basic SEO.html

3.25 The Ultimate Guide to SEO in 2018.html

3.26 Learn SEO in 2019.html

3.27 SEO Made Simple A Step-by-Step Guide.html

3.28 RankTank Free SEO Tools & Learn to Build Your Own.html

3.29 Rewriting the Beginner's Guide to SEO, Chapter 1 SEO 101.html

3.30 Sertstat All-in-One SEO Platform.html

3.31 A Complete Guide to SEO What You Need to Know in 2019.html

3.32 Uber Suggest is a free tool that allows you to get 1000's of keyword ideas..html

4. SEO NEWS RESOURCES.mp4

4.1 SEOChat Seochat, a community dedicated to helping beginners and professionals alike in improving their Search Engine Optimization knowledge..html

4.3 Google Webmaster Central Blog Official news on crawling and indexing sites for the Google index.html

4.4 Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM).html

4.5 Search Engine Watch A roundup of fan favorite articles on SEO tips and tools.html

4.6 MOZ News Moz News Marketing Industry News. Search is changing, but search marketing is alive and well..html

5. TOP EXPERTS TO FOLLOW.mp4

5.1 50 Top SEO Experts to Follow on Social Media (to Get Updated Tips & Advice).html

5.2 20 SEO Experts You Should Be Following to Stay on Top.html

5.3 100 SEO Experts To Follow, Backed by Science.html

6. OTHER INTERESTING INFORMATION.mp4

6.1 On-Page SEO Anatomy of a Perfectly Optimized Page (2018 Update).html

6.2 How Neil Patel Made $4.4 Million With 4 Controversial Marketing Experiments.html

6.3 SEO Split-Testing How to AB Test Changes for Google.html

6.4 The Skyscraper Technique (Content Marketing for Link Builders).html

6.5 The Complete SEO Checklist For 2018.html

6.6 AB Testing VS Multivariate Testing Which is Better.html

6.7 Surprising SEO AB Test Results - Whiteboard Friday.html

6.8 The Number One Reason 99% of Your Visitors Don’t Buy from You [Fast Conversion Rate Optimization].html

/4. SEO TRENDS FOR 2019/

1. SEO TRENDS FOR 2019.mp4

1.1 10 Dominating SEO Trends for 2019 [Infographic].html

1.2 5 SEO trends that will matter most in 2019 - Search Engine Land.html

1.3 10 Important 2019 SEO Trends You Need to Know.html

1.4 5 Must-Do SEO Trends for 2019 to Follow Today.html

1.5 Search Engine Marketing (SEO and PPC) trends 2019.html

1.6 How SEO Is Going to Change in 2019 Ep. #645 [Video].html

1.7 Tips for top search performance in 2019.html

1.8 SEO in 2019 14 Ways SEO is Guaranteed to Change.html

1.9 SEO in 2019 6 Untold Trends To Watch For.html

1.10 SEO Trends For 2019, The Future Of Search Is Now.html

1.11 SEO Strategies and Trends That Will be Big in 2019.html

1.12 What will be the trending SEO technique in 2019.html

1.13 Voice Search Statistics, Facts, and Trends 2019 For Online Marketers.html

1.14 Download Ebook 47 Experts on the 2019 SEO Trends That Really Matter.html

/5. 2020 HOT SEO Strategies, You Can Not Afford to Ignore!/

1. 2020 HOT SEO Strategies, You Can Not Afford to Ignore!.mp4

1.1 SEMRush 7-day Pro Trial.html

1.2 Page One What’s A Google Rank Worth.html

1.3 Using Python scripts to analyse SEO and broken links on your site.html

1.4 3 SEO Trends to Stay Ahead and Rank in 2020.html

1.5 Google’s Knowledge Panel What is it and how to get one.html

1.6 Knowledge Graph.html

1.7 How to Boost Your SEO by Using Schema Markup.html

1.8 The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels.html

1.9 The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels.html

1.10 How to Get Verified on All Social Networks in 2020.html

1.11 Search Engine Land - Featured Snippets.html

1.12 Google Knowledge Panel (What Is It and How Do You Earn It).html

1.13 What is Google’s Knowledge Graph.html

1.14 Top eight SEO trends for 2020.html

1.15 13 Surprisingly Effective Tips for Conversion-Oriented Content.html

1.16 How to Maximize Your Reach Using Google’s Knowledge Graph.html

1.17 6 Things You Can Do To Improve Your AdWords CTR Right Now.html

1.18 80 Influencer Marketing Statistics For 2020.html

1.19 MOZ - Conversion Rate Optimization.html

1.20 Cloudflare, Google Chrome, and Firefox add HTTP3 support.html

1.21 100 Must-Know Content Marketing Statistics.html

1.22 Python SEO Analyzer.html

1.23 A1QA.html

1.24 The best tools for automating your SEO.html

1.25 10 of the Best Social Listening Tools to Monitor Mentions of Your Brand.html

1.26 Top SEO Trends To Rank Your Website in 2020.html

1.27 EAT, YMYL, & Beneficial Purpose What Do Google’s Quality Standards Mean for Search.html

1.28 The 4 Emotions that Make the Best Emotional Ads [DATA].html

1.29 50 SEO Statistics You Need for 2020.html

1.30 12 SEO Trends for 2020 That You Need To Know.html

1.31 Update your Google knowledge panel.html

1.32 2020 SEO trends that will influence your work.html

1.33 How Zero-Click Searches Are Impacting Your SEO Strategy.html

1.34 A Beginner's Guide to Structured Data.html

1.35 16 Stats That Prove the Importance of Local SEO.html

1.36 Top SEO Trends to Watch Out in 2020.html

1.37 9 SEO Trends You Can’t Ignore in 2020.html

1.38 9 of the Biggest SEO Trends That Will Rock 2020.html

1.39 Google’s 200 Ranking Factors.html

1.40 100 Must-Know Content Marketing Statistics.html

1.41 Google SEO Trends 2020.html

1.42 Measure SEO Performance Like a Boss 9 SEO Metrics You Need to Track.html

1.43 How to Check a Website For HTTP2.html

1.44 10 Important 2020 SEO Trends You Need to Know.html

1.45 Video Featured Snippets How Suggested Clips Work.html

1.46 11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic].html

1.47 SEO trends for 2020.html

1.48 5 SEO Trends for 2020 How is Search Engine Optimisation Changing.html

1.49 Everything You Need to Know About the Psychology of the Call to Action.html

1.50 How to Rank in Position 0.html

1.51 25 Mind-Bottling SEO Stats for 2020 (+ Beyond).html

1.52 The Definitive Guide To SEO In 2020.html

1.53 5 SEO Automation Tools for Better Search Rankings.html

1.54 9 Effective SEO Techniques to Drive Organic Traffic in 2020.html

1.55 3 SEO Trends to Stay Ahead and Rank in 2020.html

1.56 3 SEO Trends to Stay Ahead and Rank in 2020.html

/6. BONUS EXCLUSIVE FOR MY STUDENTS/

1. BONUS LECTURE - DO NOT MISS!.mp4

1.1 14-days GURU Trial (SEMrush).html

1.2 30-days PRO Trial (SEMrush).html

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